Category: Corporate Branding

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Branding Lessons From The Burson, Facebook And Google Scandal

Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.

The public relations nightmare

Recently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …

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How To RETHINK And Grow Rich

The old ways and the old days will not return.  We live in a new global community fueled by a technology-driven economy and marketplace.  The good news is that today, contrary to what you have been told by the negative and pessimistic voices competing for your attention, or what you think, there are UNLIMITED OPPORTUNITIES.…

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Oprah’s Secret To Curing Your Brand’s Bad Mood

Focus on your left toe.  No, not really.

Ever been in a bad mood?  Personal brands and professionals like yourself, responsible for brand development, management, and improvement, can’t avoid tough times and bad days.  Have you ever had moments where you just lost it and went into overwhelm; where everyone and everything were just driving …

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One Idea Will Make You Rich

Fact:  You have one idea that will make you rich !

If you read and follow the simple advice below, you will identify that one idea that will catapult your brand (and you) over the top; and I mean over the top financially.

1)       Fact: Idea generation is easy. You don’t need to have an …

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Character Donations: The Anonymous Brand

A check was received anonymously for $300 by the American Red Cross.  A $20 donation was made anonymously to help the suffering people in Japan.  A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.

We’ve all heard the expressions “what goes around comes around” and “givers gain.”  If …

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Personal Branding Interview #2: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …

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Lessons in Personal Branding from Jeopardy!, IBM, & Watson

On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.

IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players …

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Personal Branding Interview: David L. Rogers

Today, I spoke to David L. Rogers, who is the Executive Director of the Center on Global Brand Leadership at Columbia Business School, and author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. In this interview, David talks about how social networks change our relationship with brands, his five …

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Personal Branding Interview: Jay Baer

Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…