My Foreward for 30-Minute Social Media Marketing
Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.
ForewardRight now, your competitors are using social media tools to advance their personal …
How to Make Your Personal Branding Messages Resonate
The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.
Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…
Real-Time Personal Branding
The pace of communication is speeding up every single day, with billions of pieces of content being produced, more people connecting through social networks, and consumers wanting to interact with brands online. There’s no doubt that you have to be on social networks now, if you want to be found, hired, and grow your business. …
Is Your Personal Brand Affecting the Organization’s Brand?
Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?
Let’s take a look at both sides of the argument:
Personal branding can help…What’s In A Name? The Big “O”
When someone says The Big “O” it can have many different meanings depending on where in the country you live, what you spend your days doing and where your mind is at the moment. Hey, keep it clean folks, this is a personal branding blog not a, well, you know. (wink, wink)
For those of …
Why Should an Entrepreneur Brand Themself?
As I write articles on how an entrepreneur should brand themself, I’ve been receiving questions on WHY an entrepreneur should focus on personal branding. Here are some of the reasons why every entrepreneur should focus on personal branding:
Why brand yourself?You are the face of your brand/company
As an entrepreneur, you are the main …
Personal Branding Interview: Nick Palazzo
Today, I spoke to Nick Palazzo, who is the co-founder of STACK, a multimedia sports brand that educates, inspires and entertains athletes. STACK recently launched a new social networking site for high-school athletes, the Gatorade Performance Center. In this interview, Nick talks about his new social network, brand partnerships, and more.
Why a social networking…Personal Branding Interview: Nick Friedman
Today, I spoke to Nick Friedman, who is the President and Co-Founder of COLLEGE HUNKS HAULING JUNK, the largest and fastest growing US-Based Junk Removal Franchise Opportunity. He recently co-authored his first book called Effortless Entrepreneur: Work Smart, Play Hard, Make Millions. In this interview, Nick talks about his new book, what it means to …
Personal Branding Interview: Harry Beckwith
Today, I spoke to Harry Beckwith, one of the world’s most respected marketers, has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo. Harry first book, Selling the Invisible, was named one of the top ten business and management books of all time. In this interview, Harry talks about personal branding from a …
Personal Branding Interview: Jim Kukral
Today, I spoke to Jim Kukral, who is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley). I contributed personal branding advice to Jim’s new book. …