Revitalize Marketing Materials and Your Business
Entrepreneurship provides us with a roller coaster ride as the economy and technology change. How you anticipate change, prepare for it, and run with the new model will determine your future success.
Business is obviously much easier to control when the economy is good. But one pitfall of many is to spend too much money …
Lessons in Personal Branding Success from Jay Conrad Levinson
The personal sadness so many felt last week, after learning that Jay Conrad Levinson had died, emphasize that an individual’s personal brand extends far beyond their accomplishments.
Few authors and advertising/marketing professionals have achieved as much brand-building success as Jay Conrad Levinson.
Before creating his own Guerrilla Marketing brand of best-selling marketing books and educational …
Google Yourself to Manage Your Brand
Have you ever Googled yourself? According to a new study from the Pew Research Center, 56 percent of Internet users have searched for their own name online. This is up from 22 percent when they first asked Internet users in 2001, but today’s percentage has remained relatively the same in the last few years.
It …
What’s the Best Answer to the Dreaded Weakness Question?
Research on investor confidence sheds light on how you should answer the worst question you may be asked in a job interview. That would be:
What is your greatest weakness?
You could of course, be honest. The true answer might be:
Fig Newtons
Fine, limp hair with no volume
My right quadriceps
Ryan Gosling
MASH …
Focus on Benefits and Buyer Motivation to Make Sales
One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …
Knocked Down 7 Times? Stand Up 8
A pep talk.
My favorite moment in the entire Rocky Balboa pantheon is not when he beats the hell out of Clubber Lang or Ivan Drago. It’s near the end of the first movie, Rocky, at the end of the 14th round when he’s been beaten so badly, he can barely stand.
He’s so tired …
Recognize Greatness
Has anyone ever taken the time to recognize something you have done? What did that feel like? Would you want that feeling to happen again and again? Even if you are shy I think the answer is yes.
The same is also true for others.
Recognition mattersHave you noticed someone doing something that should …
Optimize Yourself With a Mind-Body Connection
On the first day of my coach training class the instructor gave us a meditation exercise. The purpose was to be ready and present for the session. As someone coming from the high paced, left brained, hardcore technology field I was not able to appreciate it much. Noticing my breathing and the body parts seemed …
Women Who Don’t Wait in Line: An Interview with Reshma Saujani
Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …
Honey, I Shrunk the Job Market
A fantasy of shrinking your family can be entertaining, especially if you know from the start that it is a Disney film intended to entertain the entire family. We love to be entertained — taken away from the real world for a while. But what about the real world of today’s job market? It is …