Personal Branding Weekly – Who’s in Second Place?
Much of my day is spent working with small business owners, entrepreneurs and solopreneurs, and helping them market themselves and their business. It’s interesting that small business owners and small businesses work so hard to make themselves look larger and to blend in with large companies and yet large companies are working hard to look …
Communicate in the Way That Works For You
What are the best stories you have ever heard? How long did you remember them? Do you still remember them? What made them memorable?
My guess is … they were personal stories and/or they were personalized and enhanced by the story teller.
The storyteller likely included passion, drama, humor and perhaps a bit of self-deprecation. …
Audio Branding and Its Importance to Your Personal Brand
Audio branding, also known as sonic branding, is a verbal identity that gives a personal brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve …
How Often Should You Be Checking In on Your Competition?
How often do you check up on your competitor’s brand mentions and sentiment? What do you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that …
Picture Your Personal Branding Strategy
Christine Chopyak’s Picture Your Business Strategy: Transform Decisions with the Power of Visuals shows how you can picture your journey to personal branding success from the present to the future.
Visual thinking is one of the most important success strategies in business and personal branding today. Previous articles, like Resume Tips for Projecting a Creative …
Insecurity: A Driving Force for Good & Evil
During an interview on FOX Business News last week, the host challenged me when I mentioned insecurity and low self-esteem is an epidemic and causes most workplace conflict.
The brief four minute segment was too short to give the issue its due, so this may be the best forum to discuss it.
He challenged me …
Overcoming Rejection to Achieve Success
Rejection sucks, but it’s not the end of the world. In fact, rejection is a part of success. People who avoid rejection don’t get hurt or disappointed, but neither do they feel accomplished or successful. No one likes to hear “no”, but you can’t achieve your goals without taking a risk. Here are some tricks …
Know What The Hiring Manager is Thinking to Get Hired!
Act and think like an insider to get hired! — Beth Kuhel
How can you possibly know what the hiring manager is thinking and how could this help you if you did? The answer is, you can’t know exactly what he or she is thinking but you can get a glimpse into their mindset, values, …
Let’s Get Physical
Fall is in the air. The leaves are changing colors, the days are getting shorter, and people are settling in for the Winter. (At least in the Northern Hemisphere).
While we are settling in at work for the last quarter of the calendar year we have Halloween, Thanksgiving and Christmas all sneaking up on us. …
Talking Money: It’s All About the Benjamins!
OK. It’s not ALL about the Benjamins. But they are important to most of us. Money discussions have been a consistent concern in job interview seminars I have conducted over the past six years and proper handling can offer the potential to add $10,000, $25,000, or far more to a job seeker’s annual income
The …