Personal Branding Interview: Darren Hardy
Today, I spoke to Darren Hardy, who is the visionary force behind SUCCESS magazine as its Publisher and Editorial Director. He is the author of The Compound Effect. In this interview, Darren talks about the compound effect of success, why successful people can’t be good at everything, why it’s important to establish a routine, and …
Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared …
The Personal Branding Email Signature Formula
How to get the most out of that often-seen personal branding space: your email signature.
Create your well-branded email signature according to this formula. Required elements are bolded, the rest are recommended when relevant:
Salutation,
Name Tagline Title(s), Organization Association Membership Phone numbers (mobile/land/fax) Website/Social media profiles Image
Where:Salutation – using your email signoff …
Personal Branding Interview: Jeffrey Hayzlett
Today, I spoke to Jeffrey Hayzlett, who is the author of The Mirror Test, and the former Chief Marketing Officer at Kodak. In this interview, Jeffrey talks about his experience with Kodak, what it was like to be on The Apprentice with Donald Trump, what the “mirror test” is and how it can help your …
Timeless Book Titles Build Lasting Brands
When writing a book to build your brand, choose a clear and timeless title, one that won’t quickly go out of date.
A clearly and obsolescence-proof book title can contribute to a book that will build your personal brand for decades instead of just weeks!
What’s wrong with “instant bestsellers?”With proper promotion at book …
Seth Godin’s 7-Point Guide to Bootstrap Your Personal Brand
Seth Godin is perhaps one of the most widely read marketers in the world, and with good reason. His long string of best-sellers have been pushing the envelope in marketing for decades.
Today we’ll extract some key lessons from his hit “The Bootstrapper’s Bible,” and apply them to your personal branding efforts. In the simplest …
Personal Brands: Let Me Entertain You
We’re having a BBQ with about 50 people up at my house in a few weeks. It’ll be in August, which weirdly enough, is when about a full third of my family and friends are born. So it’s always a big party, featuring crowd faves like ribs, beer, and cake. What could be bad?
Nothing, …
Win or Lose, You Choose. The Critical Skill That Builds Your Messaging Power And Everyone’s Valuation Of Your Brand
We hire the operations exec that keeps her cool under pressure; we don’t hire the guy for the C-suite marketing job, because he holds his knife and fork like a savage. We like the powerful and persuasive talker, but we offer the job to the guy who’s persuasive and listens, because he’ll gather the insights …
The Questions Every Entrepreneur Needs To Ask
When an entrepreneur decides to enter the workforce, they need to ask themselves many questions in order to determine if they are going to be a solid fit in joining a company. Here are some questions all entrepreneurs need to ask themselves. If they answer yes to over 50% of the questions, they could be …
Brand Shift: Goldman’s Golden Gun
In May I wrote about branding lessons learned from Goldman Sachs. This company has an illusive communications strategy that is not working very well in 2010 as the ever-evolving “new consumer” is changing the way that companies interact with the public. After a very public legal dispute with the S.E.C. that has taken its toll …