Personal Branding Interview: David L. Rogers
Today, I spoke to David L. Rogers, who is the Executive Director of the Center on Global Brand Leadership at Columbia Business School, and author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. In this interview, David talks about how social networks change our relationship with brands, his five …
Personal Brand Week 2.0: Your Name is Just the Start
Are you attending Personal Brand Week 2.0? Throughout this week, PricewaterhouseCoopers (PwC) is five whole days of tips and activities dedicated to your personal brand.
According to the website: “Each day during Personal Brand Week, PwC will provide insightful tools, recommendations and tips that will help you prepare for what’s next. Start shaping your professional …
Who Do You Love?
Probably your folks, and if you’re lucky, a few real friends. Could be a mate or someone you date. Or, the love might be between you, your hair and your hair stylist; like Jennifer Aniston, her mane and the one man who doesn’t leave her, coiffeur Chris McMillan.
Who else?As you may know from …
Penelope Trunk on Book Publishing
Eighty-one percent of adults think they should write a book. In the same column where the New York Times reports this astounding statistic, the columnist, Joseph Epstein, provides the reasons why you should not have a book. Mostly, that your book will suck. But the problem is bigger than that.
Book writing is the distraction …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…
Why Does One Brand Nail It (and Others Fail?)
I have a sense there aren’t enough people out there having a blast with their brands. What’s that all about? Wassup?! OK. I’m giving you my top picks of two brands that nail it online, and my reasons why. It’s the thinking (brain and heart) behind the sites that’s so hugely pleasing. Why? They …
A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
The Greatest Asset of Any Brand
What television shows will Americans want to watch in the coming years? What kind of fashions will people want to be wearing 3 to 5 years from now? What kind of apps and capabilities will entice consumers to purchase Smart phones in the …
The 4 A’s of Change
Change is constant. As part of the personal branding process it is essential to not only survive, but to thrive in change.
Change is constantTo thrive you need to master the four A’s of change.
1. Acknowledging
Rather than jumping right into new realities, assess how change is affecting you. Reflecting on what has …
Building Your Personal Brand On Social Media
Branding used to a “big business” thing. It was something only large corporations with large budgets had to worry about or even consider. But with the explosion of social media, everything has changed. Today, consumers want to do business with companies they know and with brands and people they recognize. And that’s where personal branding …