Can Personal Brands Use Facebook Ads?
Yes.
With a few tweaks, that is.
First of all, you should know that Facebook Ads don’t work with personal profiles, so let’s get that out of the way. As a solopreneur or professional looking to utilize Facebook Ads to grow your reach, you will require a Facebook business page. The information you fill out …
Viewing Prospective Employers: Mirror or Glass Door?
Face it: Most people are changing jobs more often than ever before. Some by choice, many against their wills. Average tenures, even at executive levels, are running 18 to 36 months. This steady-state churn means you are likely to be conducting many job searches in your lifetime and contemplating many new employers. If you are …
How to Reinvent Your Career in 2014
For many people, reinvention is front and center in their minds as we enter the New Year. While most focus on losing weight and saving more money, reinvention can also be about your career. Whether you are star employee looking to move up or dealing with a bad reputation, there are multiple ways to reinvent …
How Many Influencer Meetings Did You Have This Month?
Business owners understand the importance of consistently meeting new people. Meeting a ton of new people is great but very sharp professionals are very intentional with their networking and care more about the quality of people they are spending time with. We all know your attitude and income is a reflection of who you spend …
Side-Hustling: Angelo Sotira, CEO of deviantART
Up next in the “Side-Hustle” series is Angelo Sotira, CEO of deviantART, an online community and marketplace for artists to showcase and sell their art that was founded in 2000. Angelo founded deviantART at the age of 19, but it wasn’t his first company. At the age of 15, he built and eventually sold a …
The New 3R’s for Business: Representation, Recommendations, Review
Just as reading, writing, and ‘rithmetic were important when we attended elementary school, the new 3R’s, representation, recommendations, and review are equally important for business. Your personal brand ultimately depends upon taking this into very serious consideration.
RepresentationAs you take on new clients, are you giving them 100% of what you promised plus a …
POWER of Branding: An Interview with J.D. Power
Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …
Do Less and Get More Business Results in 2014
If you’re reading this blog post, you likely have lofty business resolutions in 2014 but a fixed amount of time to make them happen. A recent study from the University of Scranton states that just 8% of people actually accomplish their New Year’s Resolutions. You, like most Americans, have likely overcommitted. Statistically, you will more …
Personal Branding Weekly – You are the Product
I understand the importance of visibility. As a small business owner, being “known” can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering “share of mind” …
Building Your Brand in 3 Easy Steps
To build your brand you must first explore your current skills, values, and knowledge. Whether you have worked to build your brand in the past or not, you have a brand already, we all do. Explore your current brand to determine whether it aligns with where you would like to move or cultivate …