4 Personal Branding Tips from Beyoncé
Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess.
Throughout her career, whether it was good press or bad, she stuck true to her brand and built it into one of the most consistent and credible personas in the music industry. When she encountered mistakes, she knew …
Open Door Policies Don’t Work
In interviewing a client at the end of our project I learned how ineffective “open door policies” are by organizational leaders.
My client said, “Before we started our work together I couldn’t understand why employees who knew I had an open door policy, didn’t come to me when they knew another employee was doing things …
Personal Branding Weekly – We Work Through People
A third party endorsement is gold to a personal and business brand. A recommendation or referral is the end result of someone lending their credibility and reputation to you.
While there are other activities we can do ourselves, a recommendation and referral must be done through someone. It’s their endorsement that’s the special sauce that …
Use Criticism to Improve Your Brand
In today’s world, consumers have greater control than ever. Through reviews and social media, they can learn and leave feedback about your business. Many entrepreneurs fear receiving criticism; however, negative comments can provide important clues to improving your business. Here’s how to use negative comments to expand your brand.
1. Remove yourself from the comment. …
Use the “F” Word to Boost Your Creativity
Could failure lead you to your next success?
“It is not the critic who counts. It is not the man who sits and points out how the doer of deeds could have done things better and how he falls and stumbles. The credit goes to the man in the arena whose face is marred with …
Branding Success Gets Personal
When it comes to online marketing and engagement, branding success is now about the individual – up close and personal – as a main driving force in promoting your personal brand. Samsung demonstrated this quite well in a recent example during the 2014 Oscars with the use of their cell phone by Ellen DeGeneres. What …
Ditch the Pitch: An Interview with Steve Yastrow
Recently, I had the privilege to connect with Steve Yastrow, a former marketing executive and the founder of Yastrow & Company, a consulting organization that helps businesses improve results through breakthrough marketing, customer relationship, and sales ideas. Steve’s new book, Ditch the Pitch: The Art of Improvised Persuasion, makes the case against a standard sales …
Millennials Meet Your New Business Partners
Every minute for the next 20 years, 7 Baby Boomer’s will be reaching retirement age.
Let that sink in.
Every minute. Of Every Day. For the next 20 years. 7 Baby Boomers are reaching retirement age.
That’s 10,000 Baby Boomers PER DAY… for the next 20 years.
Note: I did NOT say they are retiring. …
Avoid Heartache by Speaking Up
Do you have the stamina for speaking up in regard to what’s on your mind? Or do you prefer to keep quiet and make the best of all situations?
A well-seasoned business professional suggested that when you continue to bite your lip, you eventually bleed. The bleeding comes from inside and it may be in …
Why People Don’t Buy: No Time
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the …