Small Business Owner: You are More Agile
As a small business owner or solopreneur, you are in constant war with your competition for the attention and loyalty of a (sometimes-small) consumer group. Larger companies may have the resources and capacity to roll out massive marketing campaigns, but it takes lots of creativity and hard work to make your brand’s voice heard.
To …
Preparing for In-Person Meetings: 4 Things Remote Workers Should Do
There are jobs in every industry that have remote options today. The U.S. Census reports that 13.4 million of the working population telecommutes at least one day per week. A smaller number work from home completely. Whether small business owners or full-time workers that utilize their own office space, it is becoming more common for …
Deathmatch: MBTI® versus DiSC®
In the Celebrity Deathmatch between Madonna and Michael Jackson, Michael turns into a hamster and Madonna is the easy winner. Likewise, in the world of assessments, there are clear winners and losers. What’s amazing to me is how few people ever write or speak about this subject. I believe that you can be more successful …
Teamwork Creates a Larger Clientele
Entrepreneurs may learn their best lessons from the errors of companies larger than their own. The larger companies pave the path by teaching what not to do as well as what to do.
Ensuring teamwork in every aspect of your company is one of the best lessons to take to heart and incorporate from the …
Why People Don’t Buy: No Money
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the …
Beware of Career Marketing Firms
Last week I received a request from a family member of mine in transition. He was asking me to evaluate a proposal he had received from a career marketing firm. He wanted my opinion because I’m a career coach–and because I myself had once been victimized by a similar firm.
His proposal cover letter opened …
The Disadvantages of Working from Home
Last week I discussed the advantages of working from home. This week, I am going to talk about the disadvantages so you can decide which working style works for you.
First, let’s remember the advantages of working from home. When you work from home, you have more flexibility in terms of managing your time as …
Be Your Own Boss – But Be a Good One
If you’re at the point in your career where you decide, “I don’t want to work for someone else anymore. I want to do my own thing, start my own business, be the boss—the CEO.” Good for you. You know what you want.
But, a wish is nothing; action is everything.
Venture capitalists tell me …
“AGB” Will Ensure Your Company is Always Getting Better?
While on vacation at a resort last week we noticed a unique looking individual having unfettered access to the dining room and the kitchen areas.
We commented that he looked like he was doing official duties, but that his dress and grooming was anything but official-looking.
A couple of days later on a snorkeling excursion …
Personal Branding Weekly – Mobilizing Your Personal Brand
Much of what’s written is about how to express your personal brand. In fact, when I’m contacted there’s usually a disappointing pause when I say that there’s ‘no magic bullet’ to personal branding. The only thing magical is discovering what makes you unique and expressing, exuding and engaging with your unique style. The key is …