Why Hiring an Assistant Could Save Your Personal Brand
There’s a defining time in every well-maintained brand when it becomes so popular and respected that you have to ask yourself, ‘Can I continue doing this alone?’
If your answer to the above question is no, and you continue chugging along solo, you could reach a plateau in your personal brand that eventually leads to …
Improving Workplace Communication is Not What You Want
Upon finishing a recent client project we had a nice discussion to close out our work.
I used it as an opportunity to learn my client’s feelings regarding the results we achieved.
We discussed the problems he and his company were facing that motivated him to bring me in.
He said one word, “communication.”
Then, …
Personal Branding Weekly – Let It Go!
From Travoltified names to thousands of renditions, the anthem for this winter and early spring has been “Let it Go!” With the first quarter of 2014 closing, what goals or practices do you need to let go of for 2014? There are practices and behaviors that at one time served us well and now due …
What Your Personal Brand Needs Before Your Ideas Will Get Funded
If anyone asked me if there was a bet I could not lose, it would be this: all of you out there have amazing business ideas bouncing around your head.
How do I know this? Because – as someone who works in innovation – I have people tell me their ideas all the time. And …
Building Your Target List – The Targeted Job Search
Your target list should contain companies that could hire you. You should be looking for companies that are looking for your skill set. This is step one of Target the Company and Quit Chasing the Job or the Targeted Job Search.
Let’s cover four sources to find these companies.
1. Your friends…
The Risks You Take Define You
Do you only make sure bets? Do you ever take any risks?
I’d guess the answer to these questions are no and yes. Life is a series of calculated risks. Everyone has to take risks every day. Whether they are as seemingly simple as whether to get out of bed or what to eat for …
Hiring Your Own Boss
If you’ve never been in the position to have a seat at the table when it comes to hiring your next boss, let me just tell you that it can be a strange experience. On one hand, it’s extremely valuable to have a say in who will lead your department and represent you in your …
Google Plus as an Effective Branding Tool
Over the last couple of years Google Plus has grown into a prominent social network, used by many personal brands and companies like Starbucks and Microsoft. And with the recent release of Google “Hummingbird,” influence on this network is more important than ever. This is a great time for personal brands to tap into a …
Small Business Owner: You are More Agile
As a small business owner or solopreneur, you are in constant war with your competition for the attention and loyalty of a (sometimes-small) consumer group. Larger companies may have the resources and capacity to roll out massive marketing campaigns, but it takes lots of creativity and hard work to make your brand’s voice heard.
To …
Preparing for In-Person Meetings: 4 Things Remote Workers Should Do
There are jobs in every industry that have remote options today. The U.S. Census reports that 13.4 million of the working population telecommutes at least one day per week. A smaller number work from home completely. Whether small business owners or full-time workers that utilize their own office space, it is becoming more common for …