Research Your Target List – The Targeted Job Search
Research your target list.
This is the third in the series on the Targeted Job Search.
If you have not already read the previous posts, please do that now:
Target the Company and Quit Chasing the Job Building your Target List – The Targeted Job SearchStep #2 in this process is to properly research …
5 Things To Know Before Accepting A Job Offer
Whether you’re starting your career or looking to improve your present one, you need to start looking out for yourself. After all, if you’re not for yourself, who will look out for you? But on the other hand if you’re only out for yourself, what kind of person are you? The wisdom behind these questions …
How to Repair a Tarnished Brand
It takes years to build a reputable brand; one that people trust and talk about positively. Unfortunately, a brand image can be ruined in an instant. Just ask Paula Deen or Mike Jeffries, CEO of Abercrombie & Fitch, whose careless remarks sparked outrage and damaged their otherwise positive images. It’s Murphy’s Law that says things …
13 Questions You Should Ask When Developing Your Personal Brand
What is the #1 question I should ask myself as I try to figure out what my personal brand stands for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship …
Personal Brands: Managing Third Party Validation
As a small business, you are out to provide a unique customer experience that will keep bringing back customers to your business. Banking on this is the fact that a great reputation does a lot for your business. In this digital age where a majority of consumers turns to online review sites and social networks …
Starting over: Growing Business Slowly, But Surely
Areas of San Francisco are known for their lineup of gourmet food trucks. The old style “roach coach” has made way for some of the best ethnic food in town. Many of the food truck owners emigrated from other countries. They found their way to building a small business based upon serving their hometown food.…
Why People Don’t Buy: No Trust
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the …
4 Personal Branding Tips from Beyoncé
Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess.
Throughout her career, whether it was good press or bad, she stuck true to her brand and built it into one of the most consistent and credible personas in the music industry. When she encountered mistakes, she knew …
Open Door Policies Don’t Work
In interviewing a client at the end of our project I learned how ineffective “open door policies” are by organizational leaders.
My client said, “Before we started our work together I couldn’t understand why employees who knew I had an open door policy, didn’t come to me when they knew another employee was doing things …
Personal Branding Weekly – We Work Through People
A third party endorsement is gold to a personal and business brand. A recommendation or referral is the end result of someone lending their credibility and reputation to you.
While there are other activities we can do ourselves, a recommendation and referral must be done through someone. It’s their endorsement that’s the special sauce that …