Building Your Brand at Your New Job
The national news outlets have been touting an uptick in hiring over the past year and if you are beginning a new role with a new organization, it is time to consider to your personal brand. During the interview process, you may have communicated your brand to the search committee by use of stories and …
Personal Branding Weekly – Gambling Your Brand
Taking more risks and letting your hair down when there’s an air of anonymity because you’re some place you’ve never been or will never be again can have more than interesting consequences with our ever growing social footprint. Our social memories are lasting.
This has been the topic of many tweets, updates and blog posts …
All Work, No Play = No Work, No Play
There were times when I was running my company where I spent so much time working that I forgot about living. That’s not something that I’m proud of, but it’s something that happened. I was building a company, a brand, and I was unstoppable, literally. So unstoppable in fact, that I didn’t stop for evenings, …
When LinkedIn Can Hurt the Recent Graduate
For recent graduates, LinkedIn has provided a platform that allows the young graduate to apply to a mass quantity of job openings with little to no effort.
The ease of the application process coupled with the curiosity in many different fields lends the graduate to apply, in some cases to over 100 positions. While they …
Connecting on LinkedIn is Like Asking for a Date
Have you considered that when you are connecting on LinkedIn you should follow the same rules that you used when you asked for a date?
I have been married for over thirty years. I only vaguely remember those awkward feelings when asking for a date. I do remember that I did not want to be …
The PROPER Way to Make an Email Introduction
There is one absolutely right way and one absolutely wrong way to introduce two people via email.
The wrong way: “You should talk to my friend Meghan. Here’s her email. Tell her I sent you.”
The right way: Read on, MacDuff.
Have you ever had someone call or email you out of the blue, and …
Don’t Turn Off Those Who Can Help
I had lunch with a friend recently – a talented marketing manager who is not loving her job in a professional services firm.
We had only just sat down when she started moaning and groaning. “Where is my ideal job Kate? Tell me what I should do?”
Okay, I realize I am a career coach …
Five Things I’ve Learned About Business from Boating
If you have ever gone boating you know there are a lot of things that need to be checked and double checked. From the obvious things like making sure everyone has a life jacket to the not so obvious, but equally important, things like making sure the safety kit is on-board and easily accessible. Too …
Say Goodbye to Corporate America: Create Your Own Job!
To some extent, Corporate America is saying goodbye to employees. Should you, likewise, consider saying goodbye to Corporate America?
Early in this century, many IT jobs were lost in 2000/2001. When the economy revived, a significant portion came back as contract work. In effect, employers said to these workers: ” You get no benefits or …
4 Ways to Build Your Employment Brand
So there’s been a lot of focus on your personal brand, but have you ever considered your employment brand?
Your employment brand is very similar to your personal brand in respect to marketing your expertise to the people in your networks. However, when you create your employment brand, you’re specifically marketing yourself as a job …