Category: Brand Yourself As

Brand Yourself AsEmployer BrandingPersonal BrandingReputation ManagementSuccess Strategies

The #1 Formula for Brand Greatness

Service to others leads to greatness and wealth.

The more people you serve, the greater your rewards.  There is no formula for greatness or wealth that supersedes this one.

Authentic, unconditional service to others leads to self-reward.  When you help people cross the bridge from discouragement to success, greatness is achieved.  When you provide answers …

Brand Yourself AsPersonal BrandingPositioningSuccess Strategies

A Cup of Coffee to the Power of Silence

From lengthy posts to brief status updates, tweets, check-ins and online responses…there are an endless number of ways to deliver our message today.

But there is one personal communication tool that is often overlooked: Silence.

Several years ago, Esquire’s Tom Chiarella wrote an article on the power of silence, in which he pointed out that …

Brand Yourself AsCareer DevelopmentJob SearchPeoplePersonal BrandingPositioningReputation Management

Save Your Brand And Dump The Teleprompter

Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.

Yet, for any brand video is …

Brand Yourself AsPersonal BrandingPositioning

A Cup Of Coffee To Creating Your Own Video

“Integrated Marketing” is the buzz term of the day–

An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.

An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve …

Brand Yourself AsCareer DevelopmentJob SearchPersonal BrandingPositioningReputation Management

What ‘Angry Birds’ Can Teach You About Getting Hired

PART IV (Become the ‘Yellow Bird’!)

Author’s Note: This is the fourth in a series of blogs in which author of the best-selling “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and professional “headhunter” Skip Freeman draws an analogy between “Angry Birds,” the wildly popular online game, and …

Brand Yourself AsCareer DevelopmententrepreneurshipJob SearchNetworkingPersonal BrandingPositioningSocial Media

Six Steps To Defeat Mediocrity and Anonymity

I have a wish for you. That is to rise above mediocrity. To do something more amazing than getting your next promotion. To not be a faceless cog in someone else’s machine. To actually grow your personal brand enough that you are known for being awesome, not for keeping your head down or not making …