Easy Steps On Linking Your Powerful Personal Brand
Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …
Branding Lessons From The Grateful Dead
In a recent Deliver Magazine interview, David Meerman Scott expounded on a brand made famous by its distinctive sound, look and unorthodox business methodology: The Grateful Dead.
Different way to engageCo-author of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Scott said, “The Grateful …
Readers: What Would Be In Your Personal Time Capsule?
What major part of your personal brand today might be different far in the future?
When I was 13 years old, someone at my school had the idea to create a time capsule. The idea picked up steam and the graduating class later created the time capsule and had the fun of burying it in …
The #1 Formula for Brand Greatness
Service to others leads to greatness and wealth.
The more people you serve, the greater your rewards. There is no formula for greatness or wealth that supersedes this one.
Authentic, unconditional service to others leads to self-reward. When you help people cross the bridge from discouragement to success, greatness is achieved. When you provide answers …
Unusual Places Provide Unexpected Opportunity
Have you ever wondered what others were thinking when they asked you to attend the most unusual events far from the professional style to which you are accustomed?
Not the traditional venueEarlier this year, I was asked to speak on the topic of Negotiation at a conference in Reno. On the one hand, I …
A Cup of Coffee to the Power of Silence
From lengthy posts to brief status updates, tweets, check-ins and online responses…there are an endless number of ways to deliver our message today.
But there is one personal communication tool that is often overlooked: Silence.
Several years ago, Esquire’s Tom Chiarella wrote an article on the power of silence, in which he pointed out that …
Net≠Working
I had the opportunity to attend two conferences over the past few weeks. It is often hard to know what to expect in terms of value derived by attending but I go anyways with an open mind looking for that something. The point in going is to network while picking up a few gems that …
Value Who You Are And What You Do
This excerpt is from my new book: Career Transition-make the shift-your 5 steps to successful career reinvention.
“Confidence is contagious” Vince Lombardi
Why do we devalue ourselves so much? Like what we have done and accomplished is not that important compared to others? I find that most people do not value who they are, what …
Save Your Brand And Dump The Teleprompter
Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.
Yet, for any brand video is …
A Cup Of Coffee To Creating Your Own Video
“Integrated Marketing” is the buzz term of the day–
An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.
An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve …