8 LinkedIn Secrets That Are Staring You in the Face
LinkedIn is one of those networks that has so much going on that, unless you can devote several hours a week to its use, you’re not really using it to its fullest extent. As a job seeker, here are eight secrets you can use to help find your next job (or the one after that) …
Five Personal Branding Tools Every Job Candidate Needs
If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.
They’re all easy to get, they’re all inexpensive, if not downright free (except #4; you’re kind of stuck there). …
Your Personal Brand is Not About You
Its a personal brand, so it should be all about you, right?
Your accomplishments. Your history. Your personality. Your unique perspective.
Right? Wrong.
If your personal brand is all about you, no one is going to care.
You will be ignored. People will yawn.
Your personal brand needs to answer WHY: Why do they care?…Three Advanced Personal Branding Techniques
Most of you reading this are beyond the “start a blog, get on Twitter” advice for personal branding. Way beyond it. Hell, if you found this site, you’re already on Twitter, you rock out Facebook, and you know how your Klout score is trending. but still have to look at your license plate to remember …
Occupy Your Brand: Capture The Right Attention
What started in New York as a demonstration against Wall Street has become an international protest movement primarily directed against social and economic inequality. I’ve had the honor of getting up close and personal with protesters in New York, Chicago and Denver – all of whom I found to be non-violent and simply attempting to …
Find Hidden Jobs Never Found on Traditional Job Boards
Quit wasting your time on the traditional job boards. The monstrously big career building boards. If that’s where you’re spending a lot of your job search, thinking that’s where you’re going to find your next job, you’re putting a lot of time and effort into a source with a very low rate of return. If …
Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…Want More Business? Answer Your Phone.
To be re-routed to the wrong department, press 2.
For static over bad music while Google Voice screens your call and then drops it, just wait 10 seconds.
To get the message that you and your call don’t mean much, just leave …
Pioneers Have Passion, Settlers Accept Stagnation
Do you have passion? Do you have something you love to do or want to achieve, and you are constantly working and thinking about how to get there? Or are you marching in place, content to be in motion without actually getting anywhere in life?
I’ve realized over the last few years how important passion …
Reverse SEO May Save Your Personal Brand’s Bacon
We’ve all done some stupid stuff in our lives. Some of it was even recorded. And if you’re really (un)lucky, some of that has even been put online for everyone to see.
Maybe it was a youthful indiscretion. Maybe it was someone catching you off-guard. Maybe it was that time you stupidly posted eight different …