Book Marketing Is Also Personal Brand Building
Each time you engage in book marketing and promotion, you’re also marketing and promoting your personal brand.
How you present your book’s marketing and promoting message is as important to your personal brand building as your website’s home and About Us pages.
Book titles are just the first stepFor years, I’ve talked about power …
Typefaces To Avoid When Creating Your Own Brand
There is an ever-increasing importance for everyone to have their own self-brand. What was once a concept used for business purposes only, has now become a new form of identity for the professional seeking jobs or clients.
Branding has a visual expression componentBranding puts a visual to a name, and establishes an idea of …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …
Character Donations: The Anonymous Brand
A check was received anonymously for $300 by the American Red Cross. A $20 donation was made anonymously to help the suffering people in Japan. A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.
We’ve all heard the expressions “what goes around comes around” and “givers gain.” If …
The Strangest Miracle
“I’m not on drugs,” Denise said; her green eyes piercing mine.
I uncomfortably nodded my agreement. I was Denise’s executive job coach. She was an IT professional, a single mother of two children, and highly intelligent and success-driven. Denise was always in control of her emotions, so I found her comment rather odd.
Denise called …
Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …
How Buying a Kindle Helps You Build Your Brand
One of the first steps anyone interested in building their personal brand by self-publishing an e-book should take is to purchase an Amazon.com Kindle e-book reader.
I’m not saying that from an Amazon affiliate point of view. I’m simply recommending the Kindle based on the new perspective you’ll gain from living with a Kindle and …
Reviewing Your 2011 Writing, Publishing, & Brand-Building Goals
There’s a crucial difference between setting your 2011 your brand-building goals and reviewing your brand-building goals.
The difference between setting and reviewing your writing and brand-building goals can mean the difference between achieving your goals or letting another year go by without significant progress!
It’s never too early to review your goals, and it’s impossible …
What’s the Best Type of Brand-Building Book to Write?
After committing to write a book to build your brand, and after you’ve chosen the topic, the next step is to choose the best type of nonfiction book – or approach – to your topic.
There are numerous ways you can organize and communicate the information you want to share to help your readers and …
Brand-building in 18 Minutes – Lessons from TED.com
If you’re interested in writing and marketing a book to build your personal brand, you should spend a little time each week at www.TED.com. There are over 700 free videos you can watch, analyze, and learn from.
The lessons you can learn at TED.com can help you become a better writer and presenter, essential skills …