Sweet Spot: The Intersection of Passion, Purpose & Skills
Do you like sweets? When I was a kid I used to tell my mom I couldn’t finish my dinner because there was a special part of my stomach that was just for dessert. My rule now that I’m an adult is to keep sweets out of the house so I’m forced to walk and …
Senator Scott Brown’s Brand Lessons
You’ve heard about Senator Scott Brown from Massachusetts by now. He’s the Republican (yes, you read that correctly) who made international headlines by winning Senator Ted Kennedy’s Senate seat (not a Republican) in the bluest state in the country and upsetting the Democratic majority in the U.S. Senate…no mean feat.
How did he do it? …
Your Success Is Dependent Upon You!
When it comes to your brand, it is of utmost importance you scrutinize those who want to be part of your team. Teammates come in many forms. They may be people who want to contract or partner with you, be referred by you or refer others to you.
Whoever the teammate may be who you …
More Lessons in Personal Branding from NPR’s Car Talk
In my original analysis of National Public Radio’s Car Talk, I discussed 4 of the 7 essentials of strong and enduring brands described in Patrick Hanlon’s Primal Branding.
For over 25 years, Car Talk – as anyone who drives anywhere within FM radio reception of a public radio station on a Saturday or Sunday knows …
A Lesson in Personal Branding from Apple
To many, Apple is more than just a company – it’s an institution. I’m not a 100% Apple product consumer, but I’ve sipped some of the Kool-Aid. I’ve always admired the company for it’s innovative thinking, and finally took some time to think about some of the elements of the company that make it so …
The Power of Referral Partners: Why Two Brands are Better Than One
Whenever I’m at a conference or networking event, my favorite group of people to look for are those I can learn from, who have specific expertise that they are passionate about and love to share. I thoroughly enjoy finding out what people do,
what’s been successful for them, and applying those ideas to my own …
Not Getting Traction with Your Personal Brand?
During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.
“I’m thinking T-Bone,” says George.
x
“But there’s no T in your name!” exclaims Jerry.
Not surprisingly, when George …
Positioning Your Personal Brand
Having taken on this new role of blogging on the Personal Branding Blog (thank you again Dan for the opportunity!), I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, …
Brand Matchup: Barack Obama and Car Brands
We haven’t played any games on this blog in a very long time. It could be because I’ve been so wrapped up in interviewing people and writing thought provoking posts for you. I wanted to get back to some fun and games with “Brand Matchup.”
Here is how you play
You get to choose which …
Brand Matchup: Brad Pitt and Shampoo
Friday’s are great for playing games, as we get excited for the weekend. This is the third round in a series I call “brand matchup.” Match Brad Pitt’s personal brand with the shampoo product brand listed below. Please leave your answers in the comments section.
Round 1: Bill Gates and Coffee Brands – Starbucks wins…