How to Measure Your Personal Brand
Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.
Don’t believe me? See for yourself.How do you measure your personal brand on twitter? Through …
LeBron James – The Man with the Billion Dollar Personal Branding Plan
I don’t know if you had the chance to see the 60 Minutes piece on LeBron James last week? I did and I was extremely impressed with what I heard. I love sports and I love business. And while the creation of sports icons is not new, taking on the role of Chief Brand Manager …
Personal Branding Interview: Eric Kuhn
Today, I spoke with Eric Kuhn, who is a new media consultant and journalist. His current client roster includes both CBS News and the NBA and he also blogs for The Huffington Post. In this interview, Eric walks us through how he’s been so successful at a young age, the opportunities available in the media …
How to be Popular on Social Media
Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…
Personal Branding Interview: Wendy Gelberg
Today, I spoke with Wendy Gelberg, who is the author of The Successful Introvert. In this interview, Wendy talks to us about introverts, how technology helps introverts become more extroverted, the difference between introverts and extroverts, the pros and cons of being introverted in the work place and various strategies that can help introverts become …
Personal Branding Interview: Rita McGrath
Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world’s leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as …
Personal Branding Interview: John C. Maxwell
Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and New York Times bestselling author, selling over 16 million books. His latest book is entitled Put Your Dream to the Test. In this interview, John discusses his definition of success, what separates the successful from the unsuccessful, some important …
Personal Branding Interview: Zappos CEO Tony Hsieh
Today, I spoke with Tony Hsieh, who is the CEO of Zappos, a brand that many of you are familiar with, especially my female readers. Tony has done an excellent job branding his company as the ultimate customer service machine. He has over 200,000 Twitter followers and what he’s done for Zappos has been one …
Personal Branding Interview: Alexandra Levit
Today, I spoke with Alexandra Levit, who is the author of How’d You Score That Gig?, a columnist for The Huffington Post and the Wall Street Journal and a gen-y expert and speaker. Alexandra shares her worst job advice, how people can reinvent themselves in this economy, challenges recent college graduates will have, and more.
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Personal Branding Interview: Scott Ginsberg
Today, I spoke with Scott Ginsberg, who is known as the “nametag guy” and the author of many books, including his latest one called “Stick Yourself Out There : Get Them to Come to You.” We talked about what makes people unique, push and pull marketing, and how to build a web presence.
Is it…