The Personal Branding Success Triangle
I just got back from a short vacation in Atlanta, where I connected with a few friends and was actually able to unplug myself from the personal branding world. You probably noticed my lack of activity on Twitter and other social services as a result. I finally had the chance to reflect on the past …
The Power of Referral Partners, Part 2: Choosing the Right Ones
While many of us who start our own businesses or who become solo professionals value our independence, we quickly find more value in having people at our side to give us extra strength, visibility and insight in the market.
In last week’s post, I touched on the power of referral partnerships. These are collaborations you …
The Power of Referral Partners: Why Two Brands are Better Than One
Whenever I’m at a conference or networking event, my favorite group of people to look for are those I can learn from, who have specific expertise that they are passionate about and love to share. I thoroughly enjoy finding out what people do,
what’s been successful for them, and applying those ideas to my own …
The 5Ps of Marketing
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
You as the productViewing yourself as the product that you are marketing, might help you in wrapping your mind around the …
How to Value Your Following on Twitter
Here’s an alarming statistic: Twitter now drives 20% of the total traffic on my other blog, Twenty Set.
Surprised? I’m not. Twitter is starting to rival Google in terms of traffic. Which shows that Twitter is clearly an incredible marketing tool, even when you don’t have that many followers. (I only have slightly over 5,000.)…
19 Qualities of The Best Handshake in the World
Your handshake is a convenient personal branding accessory right in the palm of your hand, so use your handshake to leave a great impression. Here’s how.
How important is a handshake as a way to brand yourself?People shake hands all the time.
Unless your handshake is particularly bad, people will rarely react negatively to …
Why Tactics Without Strategy is a Recipe for Networking Frustration
Are you heavy on tactics and light on strategy when it comes to networking for your business? You’ll know if you’re feeling at all frustrated that the time you’ve put in is far outweighed by the meager results you’ve gotten out.
Trouble is that when we get into this situation we think we need to …
Advanced Techniques for Using LinkedIn to Change Careers
We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.
Industry ResearchFirst, use the search feature at the …
Finding the Balance Between the Need to Connect and the Need to Disconnect
People are always surprised to hear that I don’t network on airplanes. Like crispy sweetbreads, Crocs, and cookie dough ice cream, the concept sounds good and others like it, but it’s just not for me. This wouldn’t be so unusual– lots of people I know prefer DirectTV to direct interaction with fellow fliers–except for one …
The Lost Opportunity Costs of Not Creating Your Personal Brand
Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …