Personal Branding Interview: Keith Ferrazzi
Today, I spoke with Keith Ferrazzi, who is the New York Times bestselling author of Never Eat Alone, one of the most connected individuals on planet earth and his new book is called Who’s Got Your Back. In this interview, Keith gives us some of the bigger ideas in his new book, such as how …
Your Network is Your Only Insurance Policy
Last Monday I stated that the future of job hunting is people searching and I received a great reaction to it with over a hundred retweets and twenty-three comments. The main idea with this concept is that the web has broken hierarchies and connected everyone in disperse networks, so that you can reach employees at …
Will Your Network Be There When You Need Them?
I moderated a networking panel recently where the first question during the Q&A period came from a woman in the audience who said, “I’ve been looking for a job for a while and trying to improve my computer skills in the meantime, but I haven’t been able to find anything. What should I do?”
One …
The Demise of Job Boards and the Rise of People Searching
We’re all familiar with the term “job board.” In fact, there are hundreds, if not thousands, of job boards in existence. Some you may know about and others you may never know about. You’ve obviously heard of Monster.com, Careerbuilder.com and Yahoo! Hotjobs because they are large brands, with large news distribution partners (Careerbuilder has CNN …
Use Your Blogger Status to Promote Your Brand at Conferences
This week, I’m an official blogger at the World Innovation Forum in New York City. To tell you the truth, I’m really excited–not only because the conference has some pretty awesome speakers and because I’ll get to meet people from a top innovation consultancy–but also because this is a great, great opportunity to promote my …
Success Story: How Bernard Lachance’s Creative Personal Branding Got Him on Oprah
Bernard Lachance is a French-Canadian singer who had a dream and achieved it with a creative personal branding strategy.
He tells it best:
10 lessons we can learn from Bernard Lachance’s inspirational success<
Believe in yourself<
Bernard had no agent, manager or promoter when he decided to rent the Chicago Theatre for his show. …
How to Translate What You Do Into What’s In It For Others
Ever feel like you’re speaking a completely different language when you’re relaying your branding message or elevator pitch to others? Even when you deliver it coherently without stumbling over your words, something seems to be lost in the translation because people just aren’t “getting it?”
What’s often lost in the translation, what others aren’t understanding …
Can’t Afford the Time to Network?
As I’ve been developing new programs for my business, I’ve focused more and more on asking people to spell out their biggest networking challenge. The responses I’ve gotten back have been eye-opening.
I had expected answers like “How do I get people to return my phone call?”, “How do I …
Stereotypes Can Derail Your Personal Branding
Some weeks ago, the mother of a childhood friend brought up politics to my mother during a run-in at the grocery store. “Oh, I know how you voted,” she said with a knowing smile and a wink. “You’re a good person.”
Keep in mind that despite being on friendly terms with this other woman for …
How to Keep Your Brand Relevant for the Long-Term
One of the things I quickly discovered when I was learning to network (and yes, networking is a skill you can learn) is that networking isn’t a one-time event. Not only does the process of building a single relationship require multiple steps—don’t even try to go from cold to sold in one conversation—but building and …