Personal Branding Interview: Jason Keith
Today, I spoke to Jason Keith, who is the senior communications manager at Vistaprint and runs the small business blog at Boston.com. In this interview, Jason talks about how social media can waste a small businesses time, tips for companies who want to build a brand in this bad economy, and much more.
You say…Personal Branding Interview: Daniel Goleman
Today, I spoke to Daniel Goleman, who is an internationally known psychologist that lectures frequently to professional groups, business audiences, and on college campuses. Goleman reported on the brain and behavioral sciences for The New York Times for many years. His 1995 book, Emotional Intelligence was on The New York Times bestseller list for a …
Almost Famous: Brand Building in the Music Industry
Building a musical empire from scratch is a tall order. For every Lady Gaga, there are millions of other stories of talented yet incredibly eclectic artists who ended up – well – just incredibly eclectic. So what is the differentiator? What steps need to be taken to bring someone from talent to fame?
To find …
The 3D Celebrity: An Interview with Xavier Tournaud
Recently, I had the pleasure of speaking with Xavier Tournaud. Tournaud is an actor, model, and businessman with credits in television (i.e. Desire, Lifetime’s Final Justice with Erin Brokovich, Fox’s Married by America) as well as in film (i.e. Couple’s Retreat, Living the Dream, Just Not Married Yet). He was also cast in a national …
Building and Maintaining a Celebrity Brand in Hollywood
Fame is fleeting in Hollywood. It’s a sad reality, but for every personality with staying power there are dozens of others who fade away into the dark abyss of “Oh yeah, I kind of remember that guy.” So what makes the difference between becoming Will Smith and becoming what Ronnie from Jersey Shore will inevitably …
Personal Branding Interview: Rich Gorman
Today, I spoke to Rich Gorman, who is the owner of DirectResponse.net. Gorman is considered an industry expert in the field of Direct Response Marketing, with over 10 years of online marketing experience. In addition to consulting, Gorman maintains a blog at DirectResponse.net that has helped him to spread the word about a relatively new …
What the Interview Process Says About Your Company’s Brand?
There are not too many things more daunting or more stressful than the interview process. Regardless of how much experience you have, it is often not easy to have your entire professional career examined under a microscope. It is actually not that much different from being a clown in the circus as people wait to …
Job Search Etiquette: 5 Mistakes To Avoid
With 84% of employed professionals active seeking a different career opportunity and nearly 14 Million Americans unemployed, there is an abundance of job seekers in today’s market. In a market more competitive than The Great Depression, savvy job seekers need to have their manners as polished as their shoes.
Polish your impressionTo help polish …
Visibly Mobile
At coffeehouse in San Francisco with the whirring of a coffee grinder in the background, James Alexander- Founder of Vizibility, the company that helps you to take control and manage what people find about you on Google, spoke with me and generously shared some updates with his company. They’ve just launched their mobile friendly search …
What It Takes To Ace Today’s Popular Video Interviews
What’s free, has 663 Million users, has an app for every smart phone from the iPhone to Droid and Blackberry and can be used on either a Mac or PC?
If you said skype you’re in tune with the video technology, launched in 2003, that has become a popular choice for many of today’s hiring …