Day of the Dead
The top three fatal mistakes you can make in marketing are:
Underrating your competition (and failing to create a competitive advantage) Misunderstanding what your target market (audience) will buy and why Failing to repeatedly deliver a crisp, clear, consistent and compelling messageThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous …
Personal Branding Interview: Daniel Goleman
Today, I spoke to Daniel Goleman, who is an internationally known psychologist that lectures frequently to professional groups, business audiences, and on college campuses. Goleman reported on the brain and behavioral sciences for The New York Times for many years. His 1995 book, Emotional Intelligence was on The New York Times bestseller list for a …
Follow the Bouncing Ball
If you’ve job hopped a lot, you’re in really good company. The average person changes jobs 11 times within 32 years, according to the US Bureau of Labor Statistics. Hence, your average tenure at one workplace will be slightly below three years, as reported by economist Chuck Pierret who has followed 10,000 workers since 1979.…
Watershed Moments: 5 Stories of Personal Re-Branding After September 11th
Where were you on September 11th, 2001? It’s rare that such a specific moment can be remembered by an entire population, but such is the case with that day. As we approach the 10 year anniversary (hard to believe, right?) of such a horrific experience, it’s important to reflect on how our society has evolved …
Avoid Babbitry and Stand Out From the Crowd
Do you suffer from babbitry?
It means an excessive feeling of self-satisfaction. It also means small-mindedness, smugness, middle-class mentality.
But my friend, novelist Cathy Day, gave me the best definition of all: a person and especially a business or professional man who conforms unthinkingly to prevailing middle-class standards. The word comes from Sinclair Lewis’ novel, …
Networking Without Neediness
How do you meet people at a dinner or networking event? How do you approach a total stranger without coming off too aggressively or being seen as looking to make a contact to better one’s self?
Steve Boyle of No Excuses, No Regrets Basketball, asked me that question via email a few months ago, and …
Should Your Online Persona Be Different From Your Offline?
“What if my personality in real life is different from my online one?” I was once asked during an interview. “Do I need to hide who I truly am online so people will want to connect with me and I can find a job?”
My answer: If you need to hide who you truly are …
Personal Branding Interview: Rich Gorman
Today, I spoke to Rich Gorman, who is the owner of DirectResponse.net. Gorman is considered an industry expert in the field of Direct Response Marketing, with over 10 years of online marketing experience. In addition to consulting, Gorman maintains a blog at DirectResponse.net that has helped him to spread the word about a relatively new …
The Best Place to Network? Local Coffee Shops
Over the last several years, I’ve drunk enough coffee to float a battleship, all in the name of building my personal brand, and networking with the people I needed to spend time with.
The place I did it? Independent coffee shops nearly all of the time.
I’ve spent so much time in indie coffee shops …
Giver’s Gain: Leverage Your Network Without Abusing It
Steve Boyle runs a cool nonprofit called No Excuses, No Regrets Basketball (the site is being redesigned right now, so follow him at @SteveBoylenenr if you want more information). The organization is dedicated to motivating players to achieve academic success and to be a better person on and off the court (I’m paraphrasing here).
Needless …