Is Your Brand Hiding in Plain Sight?
Recently I judged a brand personality competition for Newsweek/Daily Beast’s special issue on the top 100 Digital Brands, along with 4 other branding experts. Beyond my vote, the editor asked for an answer to a hot button question for people who are just launching their brands. That might be you.
Does the Internet need more …
Hillary Clinton’s Golden Opportunity
Just because someone is popular, doesn’t mean they should be President. In 2008, many attributed this notion to presidential candidate Barack Obama – arguing that he was unprepared for the Oval Office, and that Hillary Clinton was a more capable …
Lose Your Manners, Lose Your Job
Because the US post office is trying to stay alive amidst threats of major cuts from Congress, and with postage being so expensive even at bulk rates: I took advantage of USPS’ new EDDM program, in an effort to see if my company could be an even better corporate citizen.
EDDM allows you to help …
Finding a Void and Filling It
For brands today, the competition is fierce. Unemployment rates are up, and businesses are struggling to survive. To succeed in this world, your personal or small business brand needs to be invaluable. You need to offer the world something unique, something that makes you stand out. Basically, to be successful today, you need to find …
A Televised Three Way
You can’t say personal brands don’t matter everywhere to everyone. In fact, the three largest broadcast networks are betting on nothing but a battle of three personal brands to win bragging rights – and big ad dollars – early in the AM this week.
Who is facing off, where and why?On television, which we’ve …
Your Résumé Should NOT Include A Headshot
Just don’t do it.
“But what if I—”
No.
“But what about—?”
No!
“But I like to—”
No!
Unless you are a model or an actor applying for a modeling gig or auditioning for a part, you should never, ever, ever, ever, EV-VER …
Five Personal Branding Resolutions To Keep In 2012
Well, hell, why not? You’ve made resolutions for everything else so far, why not make resolutions for personal branding next year? Here are five resolutions I wish other marketers, networkers, and social media people would follow. And if you want people to like and respect your personal brand, you’ll at least consider this list of …
Pioneers Have Passion, Settlers Accept Stagnation
Do you have passion? Do you have something you love to do or want to achieve, and you are constantly working and thinking about how to get there? Or are you marching in place, content to be in motion without actually getting anywhere in life?
I’ve realized over the last few years how important passion …
12 Ways Writing a Brand-Building Book Resembles Exercise
After reading Bill Connolly’s recent interview with Jonathan Fields, and spending the day reading Jonathan Fields’ latest book, Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, I was struck by the similarities between writing a brand-building book and starting an exercise program.
The more I thought about the parallels between writing and exercise, the …
Free Libyan People
It was a cry. It was a verb.
Now it is simply a statement of fact. It is a noun.
Free Libyan people.
This is what happens when people rise up against the worst odds. It’s people who make nations come together, even the ones that don’t like each other.
Miracles happen.
Cancer will be …