Personal Branding Interview: Sally Hogshead
Today, I spoke with Sally Hogshead, who gives sound advice on how to radically engineer your career and why doing things differently than everyone else will help you stand out. She is an author, speaker and media commentator, who brings years of experience to this interview. We talk about her fancy website, some of the …
Personal Branding Interview: Bestselling Author Susan RoAne
Today, I spoke with Susan RoAne, who is a bestselling author and speaker. Her latest book is called Face to Face: How to Reclaim the Personal Touch in a Digital World. In this interview, we spoke about online communication versus offline communication, and the differences in technique. Susan also mentions how to manage your own …
Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
Discover Your Brand With Issue 7 of Personal Branding Magazine
Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the …
Former Playboy Editor Spills His Journalism Secrets
Today, I spoke with Jamie Malanowski, who is a former managing editor for Playboy. Jamie gives you the inside scoop, from behind the scenes, on how to build a strong personal brand in journalism. We go over how he got his job, how the Playboy brand has impacted his personal brand, some tips and how …
Personal Brand Economic Survival Tactics
Today, I spoke with Mary Ellen Slayter, who is the senior editor for SmartBrief on Workforce. Our focus for this interview was on economic survival tactics for both the employed and unemployed. Mary gives great advice about how to ask for a promotion, even when budgets are tight and people are getting laid off. She …
“Cool” Personal Brands Create a Lasting Impression
Today, I spoke with Del Breckenfeld, who is the Director of Entertainment Marketing at Fender® Musical Instruments Corp. and the author of the “Cool Factor.” In this interview, we discuss what makes a “cool” brand and Del gives you examples of both company’s and people who are very recognizable and successful based on their “coolness.” …
Trend Watch: The Decentralization and Decline of Marketing Departments
Over the course of the past two weeks, I’ve given a lot of thought to the future of marketing in organizations, both small and large. Social media’s influence on marketing is extraordinary and reminds us yet again that we all have to be the marketers of our personal brands, as well as our corporate brands.…
Personal Branding Interview: Stever Robbins
Today, I interviewed Stever Robbins, who is a leadership coach, entrepreneur, Harvard grad and radio show host. We talked about leadership skills at all levels in an organization, how to survive and thrive in this economy, how people can define their own success, and more. You’ll hear Stever’s background and what he’s learned along the …