Personal Branding Interview: Laura Vanderkam
Today, I spoke to Laura Vanderkam, a USA Today contributor and author of 168 Hours: You Have More Time Than You Think. In this interview, Laura talks about what can be accomplished in 168 hours, how she manages her weekly schedule, gives some time management tips, and more.
What can be accomplished in 168 hours?…Personal Branding Interview: Scott Stratten
Today, I spoke to Scott Stratten, who is the president of UnMarketing, and author of the upcoming book, UnMarketing: Stop Marketing. Start Engaging, which comes out in the fall. In this interview, Scott talks about the difference between marketing and engaging, gives some tips on engaging your audience, and more.
How do you define marketing…Personal Branding Interview #3: Marshall Goldsmith
Today, I spoke to Marshall Goldsmith, who I’ve interviewed many times before. He’s back with a new book called MOJO: How to Get It, How to Keep It, and How to Get It Back If You Lose It. Marshall is a bestselling author, and one of the most influential business thinkers in the world. In …
R.I.P Facebook as a Marketing Platform
Last Monday, I wrote about how Twitter isn’t a marketing platform anymore and suddenly the web was buzzing. I’ve been blogging since 2006 and I’ve never seen this strong of reaction on my own blog. There were over one hundred comments, seven hundred retweets, and two hundred shares on Facebook. I’ve never felt very controversial, …
Personal Branding Interview: Matthew Rothenberg
Today, I spoke to Matthew Rothenberg, who is the editor-in-chief for TheLadders. amd previously he worked at Ziff Davis Media, ZDNet, CNET, and Hachette Filipacchi. In this interview, Matthew talks about how executives get jobs, online branding in an executive job search, job search tips, and more.
How are executives getting jobs now, aside from…Personal Branding Interview: Dan Patterson
Today, I spoke to Dan Patterson, who is a Digital Platform Manager for ABC News Radio, and develops the digital policy and content strategy for ABC News Radio. In this interview, Dan talks about how he got his job, why he’s invested his time in radio, what he believes the future of media is, his …
Personal Branding Interview: Ron Ashkenas
Today, I spoke to Ron Ashkenas, who is a Managing Partner of RHS&A, and an internationally recognized consultant and speaker on organizational transformation and post-merger integration. His latest book is called Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done. In this interview, Ron talks about why companies are so …
Personal Branding Interview: Robin Sharma
Today, I spoke to Robin Sharma,who is the author of The Leader Who Had No Title, and a Fortune 500 leadership adviser. In this interview, Robin talks about leading without a title, if titles really matter in the corporate world, how a title might get in the way of your success, and more.
What does…Personal Branding Interview: Chris Garrett
Today, I spoke to Chris Garrett, who is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, web geek, and co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. In this interview, Chris talks about how blogging has changed in the past few years, if it’s still …
R.I.P Twitter as a Marketing Platform
A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It’s not about brand awareness or customer support. The focus of a marketing platform is to drive …