Personal Branding Interview: Jill Konrath
Today, I spoke to Jill Konrath, who is the bestselling author of Selling to Big Companies, and the author of SNAP SELLING. In this interview, Jill talks about the characteristics of successful sellers, what snap selling is, how to break through the noise and make the sale, and more.
What are the characteristics of successful…Personal Branding Interview: Anna Bernasek
Today, I spoke to Anna Bernasek, who is the author of The Economics of Integrity, and has written for The New York Times, The Washington Post, and other national media. In this interview, Anna talks about the economics of integrity, why integrity isn’t just a personal issue, and more.
What are the economics of integrity?…Personal Branding Interview: Ranjay Gulati
Today, I spoke to Ranjay Gulati, who is the Jaime and Josefina Chua Tiampo Professor at the Harvard Business School and the author of Reorganize for Resilience: Putting Customers at the Center of Your Business. In this interview, Ranjay talks about why companies aren’t customer-focused, how companies can keep track of customers, the five key …
Personal Branding Interview: Michael Fertik and David Thompson
Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company. Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …
Personal Branding Interview: Laura Vanderkam
Today, I spoke to Laura Vanderkam, a USA Today contributor and author of 168 Hours: You Have More Time Than You Think. In this interview, Laura talks about what can be accomplished in 168 hours, how she manages her weekly schedule, gives some time management tips, and more.
What can be accomplished in 168 hours?…Personal Branding Interview: Scott Stratten
Today, I spoke to Scott Stratten, who is the president of UnMarketing, and author of the upcoming book, UnMarketing: Stop Marketing. Start Engaging, which comes out in the fall. In this interview, Scott talks about the difference between marketing and engaging, gives some tips on engaging your audience, and more.
How do you define marketing…Personal Branding Interview #3: Marshall Goldsmith
Today, I spoke to Marshall Goldsmith, who I’ve interviewed many times before. He’s back with a new book called MOJO: How to Get It, How to Keep It, and How to Get It Back If You Lose It. Marshall is a bestselling author, and one of the most influential business thinkers in the world. In …
R.I.P Facebook as a Marketing Platform
Last Monday, I wrote about how Twitter isn’t a marketing platform anymore and suddenly the web was buzzing. I’ve been blogging since 2006 and I’ve never seen this strong of reaction on my own blog. There were over one hundred comments, seven hundred retweets, and two hundred shares on Facebook. I’ve never felt very controversial, …
Personal Branding Interview: Matthew Rothenberg
Today, I spoke to Matthew Rothenberg, who is the editor-in-chief for TheLadders. amd previously he worked at Ziff Davis Media, ZDNet, CNET, and Hachette Filipacchi. In this interview, Matthew talks about how executives get jobs, online branding in an executive job search, job search tips, and more.
How are executives getting jobs now, aside from…Personal Branding Interview: Dan Patterson
Today, I spoke to Dan Patterson, who is a Digital Platform Manager for ABC News Radio, and develops the digital policy and content strategy for ABC News Radio. In this interview, Dan talks about how he got his job, why he’s invested his time in radio, what he believes the future of media is, his …