Personal Branding Interview: Ron Ashkenas
Today, I spoke to Ron Ashkenas, who is a Managing Partner of RHS&A, and an internationally recognized consultant and speaker on organizational transformation and post-merger integration. His latest book is called Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done. In this interview, Ron talks about why companies are so …
Personal Branding Interview: Robin Sharma
Today, I spoke to Robin Sharma,who is the author of The Leader Who Had No Title, and a Fortune 500 leadership adviser. In this interview, Robin talks about leading without a title, if titles really matter in the corporate world, how a title might get in the way of your success, and more.
What does…Personal Branding Interview: Chris Garrett
Today, I spoke to Chris Garrett, who is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, web geek, and co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. In this interview, Chris talks about how blogging has changed in the past few years, if it’s still …
R.I.P Twitter as a Marketing Platform
A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It’s not about brand awareness or customer support. The focus of a marketing platform is to drive …
Personal Branding Interview: Tony Schwartz
Today, I spoke to Tony Schwartz, who is President and CEO of The Energy Project, and author of The Way We’re Working Isn’t Working: The Four Forgotten Needs that Energize Great Performance. In this book, Tony talks about why workers are disengaged, how to treat workers differently in the workplace, the four forgotten needs of …
Personal Branding Interview: Randy Haykin
Today, I spoke to Randy Haykin, who teaches New Venture Finance and Innovation/Creativity at the Haas School of Business, UC Berkeley, while working hands-on with portfolio companies of his venture fund outlookventures.com and his angel investment group, and he was Yahoo!’s original VP Sales and Marketing. In this interview, Randy talks about entrepreneurship, how he …
Personal Branding Interview: John Jantsch
Today, I spoke to John Jantsch, who is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and his new book called The Referral Engine. In this interview, John talks about what a referral engine is, how long it took him to develop his own, if it’s easier …
Build Your Digital Relationships Before You Need Them
The old rules of professional networking translate to the online world as well. I’m sure you’ve heard the phrase “build your network before you need it.” Every single job search success story that I’ve heard stems from someone already having a network, tapping into that network, and then securing referrals and interviews from it. In …
Personal Branding Interview #2: John Baldoni
Today, I spoke to John Baldoni, who is an internationally recognized leadership development consultant, executive coach, speaker, and author of 12 Steps to Power Presence: How to Assert Your Authority to Lead (Amacom 2010). In this interview, John talks about leadership presence, influencing others, and more.
Is it possible to be a leader, but not…Personal Branding Interview: Michael Hyatt
Today, I spoke to Michael Hyatt, who is the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. In this interview, Michael talks about how and when he started using social media tools, the impact blogging has had …