Facebook Comments: Protected Speech or Personal Branding Nightmare?
We all know that people overshare. It’s easy to write a quick status update when someone bothers you at work or you’re frustrated. And in today’s world of social media and instant communication, it’s not surprising that quite a few people are taking heat for posting inappropriate content—especially when it comes to their careers.
Oversharing…6 Ways to Stay Current in Your Field and Advance
Everyone wants to be able to advance their career, but oftentimes it’s difficult to dedicate large chunks of your time to learning new things or checking out new tools in your field.
Practices to doThere are definitely a lot of different ways to keep up, but below are six that everyone should aim to …
How to Monitor Your Reputation and Boost Your Brand Online
alerts”>Alerts can be very valuable to monitoring your online presence, addressing consumer concerns and keeping up with your niche or industry. All you need to do is choose a keyword or phrase to set up an alert for. You can choose the option to receive alerts instantly or daily.
Start off with setting …
5 Important Lessons for a Creating a Successful Brand
While ‘branding’ used to only be associated with organizations, many of the important lessons that companies learned along the way can also apply to your personal brand. Here are five lessons that I think are important to consider:
Position yourself strategicallyJust like an organization or company needs to be aware of their competition in …
Enhance Your Brand Identity by Attending Conferences
While having an online presence is definitely important today, there’s still something about face-to-face connections that the Internet is lacking. That’s why attending conferences or professional development events can enhance your brand and awareness in a new way than social networking can.
In addition to meeting new people and growing your network, you can also:…
Is Your Personal Brand Affecting the Organization’s Brand?
Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?
Let’s take a look at both sides of the argument:
Personal branding can help…Track Your Accomplishments to Boost Your Personal Brand
Accomplishments are an important part of your personal brand. No matter what field or industry you’re in, you always want to have a compelling story handy to tell potential clients or employers about yourself.
Not sure what your accomplishments are, or how to determine them? Make sure to read my previous post on How to …
Defining Your Assets and Competitive Edge for Your Brand
I’ve written before on how to discover your personal brand, but in this post I’ll take it a step further by discussing defining your assets and competitive edge – particularly during a job search.
Another way to think about assets and competitive edge is your unique selling point(s). What makes you better than your competition? …
5 Easy Steps for Networking Like a Pro
Networking can be a vital way to build contacts and grow your clientele. No matter what you’re looking to do with your personal brand, growing and nurturing your network will help you get there.
To network like a pro, I’ve broken down the vague task of “networking” into five easily executable steps:
Networking stepsStep …
6 Easy Steps to Identifying Your Blogging Niche
Last week, I wrote about leveraging a blog for your personal brand. In the article, I said that one of the most important aspects of creating a blog is deciding on a specific topic – or niche – to write about.
What’s your niche?But how do you decide on a niche to focus on? …