Response to People Who Hate the Term “Personal Branding”
I’m always surprised at the vehemence with which people say they hate the term “personal branding.”
“I’m not a brand, I’m a person!” they demand.
Except you are. As Kyle Lacy and I said in Branding Yourself, “A brand is an emotional response to the image or name of a particular company, product, or person.”…
Arm Yourself With Facts Before Making a Decision
How many times have you made a serious decision based on your gut feeling? Or played a hunch? Or followed your inner spirit guide?
While making a decision based on your gut feeling may seem like a good idea, you need to make sure you have as much pertinent, factual, real-world based information before you …
Success Is More Than Just Showing Up
Ninety percent of life may just be showing up, but oftentimes it’s those who stick around who get the greatest benefit.
One of my favorite things to do whenever I go see a speaker, attend a networking event, or do anything special that has someone notable in attendance, is to be one of the last …
Hiring Opposite Keirsey Temperaments to Grow Your Company
The problem most people have when hiring new employees is the tendency to hire people just like themselves. Engineering firms that need a marketer look for engineering-types with marketing experience. Creative types who need someone to manage the office look for other creatives who have operations experience.
It’s a problem for many leaders — they …
Spotting Keirsey/Myers-Briggs Temperaments at a Glance
Last week, I wrote about how knowing the different Keirsey Temperaments, could help you interact with different people you encounter. This week, I want to give you a basic understanding of how you could spot these different types.
There are four basic Keirsey Temperaments — SJ, SP, NT, NF — created by psychologist David Keirsey, …
Using Myers-Briggs Temperaments to Help With Hiring and Selling
As you’re sitting in your next job interview, work evaluation, or sales call, knowing the Myers-Briggs temperament of the person sitting across from you can be extremely beneficial.
If you’ve ever heard of Myers-Briggs, you’re familiar with the 4-letter classification that each personality type has — ENFP, ISTJ, ISTP, ESFJ, and so on. There are …
Don’t Look Desperate During The Job Search
When you’re desperately looking for work, that desperation screams to hiring managers during your interview. You’re eager in your answers. You stress that no problem is too big for you to handle, no request too crazy. You even try the occasional Jedi mind trick, just in case.
It can be a little off-putting. So do …
We’re Never Experts In Our Own Hometowns
It’s one of the most frustrating hurdles for anyone who wants to be a paid consultant or professional speaker: you can’t get hired to speak at the event or consult for the company just a few miles from your house, even when you get paid a few thousand dollars to fly across the country and …
Can an SNL Skit Make You Reexamine Your Life?
Have you ever gone to your high school reunion, or seen an old friend on Facebook, and wanted to ask, “what happened to you?!”
A Saturday Night Live skit last week had me thinking about this. The premise was a game show called “What Have You Become?” Three contestants, who had all been told they’d …
Personal Branding is Not Personal Bragging
You have permission to talk about yourself in pleasant, glowing terms. You have permission to tell people about your accomplishments, and that you’ve done great and wonderful things that helped your employers or people who work for you.
Too many people hesitate to talk about themselves, because they’ve been taught that to talk about their …