How Personal Brands Can Succeed with SEO for 2016
Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm has evolved …
Mastering the Under-Share on LinkedIn
Everything you say is being recorded.
Be careful what you share.
How to make sure you don’t share everything, every time … on LinkedIn.
LinkedIn by default will share everything you post with everyone in your network. This isn’t necessarily a bad thing, but as you start to build your network and grow your reputation …
Secrets of the Tag and Your Personal Brand
You know tags are an important part of social media. You know the two symbols associated with tagging. You’ve even managed to master a bit of the etiquette ascribed to tagging people. While this is definitely a step in the right direction, there’s still more to the equation. Once you understand all of it, your …
15 Ways to Build Your Personal Brand Online
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship …
How to Prepare for a Job Interview
A job interview is the final step before getting the job. It’s the most critical step because if the candidate does not convince the decision maker of being the ideal candidate, the job goes to someone else. Preparing for the interview is not to be taken lightly. To win this tough competition, one needs to …
When You Run Out of Options Begin Anew
On occasion we seek a definitive answer to a situation that appears to be almost hopeless. The required decision has the appearance of needing to take a multiple choice test but it lacks a clear winning choice. In terms of building business, many select the last answer ~ to give up.
For numerous reasons, anxiety …
Diversity and Inclusion in Business
There’s something just a little bit … off about the way we talk about diversity. We discuss it with longing, like it’s a rainbow or a unicorn — or something seen only in just the right conditions. Once we witness it, we silently pray it sticks around a while.
The truth is, diversity doesn’t happen …
Elements of a Great Company Culture
A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, free snacks or casual Fridays? There are much more …
Strategic Vulnerability and Your Personal Brand
Coming across as “human” is valuable, especially since people do people with people. While this may seem like a weakness to the individual, to the audience, being human makes it easier to connect with you.
Turning Weaknesses to Strengths
Identify
The first step toward overcoming any weakness is recognizing that you have any to begin …
New Content Marketing Strategies for Personal Brands
In order to establish your brand as a trusted lead in your industry you need a well thought out content marketing strategy. Having the right target market dialed in with stand out blog posts is critical to gaining more subscribers and followers on social media.
Content that converts into sales is original and appeals to …