Solidify Your Brand with Connections and Referrals
As a small business owner, solopreneur or freelancer, competitors abound as many businesses and individuals offer the same services or products you are offering. Providing value added services or products is not enough to stand out and get people connected to you. It takes a powerful personal and business brand to provide the proof of …
8 Rules for Replying to Angry Customers on Facebook
Your business recently took a catastrophic nosedive. Maybe you aren’t keeping up with order fulfillment or you sent out a bad batch of product. Customers are blowing up your Facebook with negative reviews, angry comments, and bad juju. Whatever the case may be, just know this: it happens. The next few moves are crucial to …
To Be Confident Start by Acting Confident
Sometimes people take offense about “acting the part,” as if doing so means that they are fakes. Anyone who has children knows parenting is a fake-it-till-you-make-it experience. Surely confidence deserves the same pass. Comparable fake-it-till-you-make-it action is also what most enterprises are built on. (By the way, a good time to start your acting is …
The Impact of Visual Marketing for Your Personal Brand
Your brand image is important to building your audience and increasing sales. Both professional images and videos will not only increase engagement, but will also improve your brand visibility online.
Visual marketing allows you to present a personalized persona to your marketplace that builds trust. Eye-catching videos, infographics, and photos or memes can be fun …
Five Points for Thinking Handy
Build your soft skills by building things.
Building things build skills
Whether you are building a spreadsheet or a tiny house.
Building things builds skills.
Do you remember how it felt to create something, finish it, look at it and enjoy it?
Are you handy?
Seventeen years ago this week I lost my dad. One …
Your Email Appearance is Your First Impression
Your email appearance is truly your first impression, and your first impression always counts. Remember, every email address is a person with a circle of influence they could refer you to or deter you from. Failing in our digital communication ca detrimental to your small business as a whole and to your personal brand which …
Why Older Job Seekers Are Being Rejected
Once you reach a certain threshold of maturity, fewer job opportunities are available because you get stereotyped. It’s a fact in most cases. But why? There are several reasons. First, in today’s exponential advancement of technological developments, younger people seem to catch on and to be able to adapt much faster than older folks can. …
How to Increase Audience Attention
Corporate sales training teaches representatives to speak to the simple client question, “Why should I care?” But the conversation is never that simple.
The real challenge is to first discover where the prospective client’s interests reside. Once that is known, the next step is to have the person confide the challenges they face every day. …
How To Stand Out In Your Career
The finest employees spend the bulk of their time helping their customers and colleagues improve and succeed. But bringing achievement to others should come with its rewards, and it is crucial to make sure you stand out from the crowd and get recognized for your accomplishments. Here are a few tips to get your work …
Elevate Your Nonprofit by Learning From These 5 Technologies
Nobody — especially the private sector and government sector — knows how to do more with nothing as well as a nonprofit organization. Stakeholders understandably want costs to be kept in check, yet enacting change in whatever field you’re dedicated to can be a long and expensive process. Resources can still be hard to come …