Leo Babauta Helps Us Achieve Personal Branding Zen
Today, I spoke with Leo Babauta, who is one of the most well-known and respected bloggers in the world. He blogs at Zenhabits.net and has been writing for decades on work concentration and management. We talk about his success story, why it’s important to work smart (not just hard), how to stay afloat in the …
An Introduction into the World of Personal Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve been asked by a lot of people for an article that introduces personal branding. I went searching through my archives and realized I didn’t have a clear, high-level primer for newcomers.
More and more educators …
A High School and a College Entrepreneur Speak Out
Today, I spoke with both a high school entrepreneur (Mark Bao) and a college entrepreneur (Jessica Mah) about what it’s like to be an entrepreneur, while still going to class. I interviewed both of them because I wanted to show you that you don’t have to go traditional routes even at a young age. If …
Brand Mystery 12 – Have You Heard of This Personal Brand?
Today is another episode of a game I call “Brand Mystery,” where you guess who the personal brand is and receive a link on the following game in the series. There were 26 comments last time and that typically happens when I use a well-known celebrity and don’t make the picture enough.
Brand Mystery 10 …
Alan Weiss Schools Us On How to Build a Powerful Consulting Brand
Today, I spoke with Alan Weiss, who is a world renowned consultant, author, blogger and speaker. This interview is short and to-the-point,which is attributed to his communication style. He tells it like it is no matter what and will give you straight facts as to how you can become a rich consultant. From interviewing Alan …
Professor Teaches Students About Personal Branding and They Respond!
Guest post by Chrystal Denmark Porter, the Assistant Dean of Sport Science at Endicott College, in Beverly, MA.
Note from Dan: One of my main missions in life is to teach academia about personal branding and start an international class on the topic for freshman college students. Me 2.0: Build a Powerful Brand to Achieve …
Marketing is Required Regardless of Corporate Position
Today, I spoke with Gerald Zaltman, who is a Harvard Business School professor and author. We go over the importance of marketing in our lives, why people fear change, how marketing should be universal (instead of being tied to a function of business), and talk about the significance of marketing research in learning more about …
2009 is the Year of the Niche Gatekeepers
This year, I wrote an article called “5 Steps to Becoming the Gatekeeper of Your Personal Brand,” and today I’m telling you that you need to follow those steps immediately. In 2009, there will be new gatekeepers or those that own a niche on the web. Trying to own your own mainstream media news website …
Our Personal Brands Control the Conversation Not Companies
Today, I spoke with Tom Asacker, who is a well-known branding expert, author and speaker. We talked about how conversations have changed over the past few years, how to break through marketing clutter, and some future predictions. As more and more companies are built and destroyed in the next year, marketing and branding still remain …
What Social Media Tool Reveals the Transparent Brand You?
You might think this is a trick question, but for now, it’s not. I’m the most transparent on Twitter. After Twitter, I reveal more of my personal brand on this blog and then on Facebook. I’m known for different things on different services and manage my brand slightly different right now because the audiences vary. …