Your Personal Brand Has a Half-life
Relationships are only as strong as the value placed on the relationship by the least interested party. In other words – reciprocity defines the value of a relationship.
Consider: a guy may invest a great deal into a potential relationship with a girl (flowers, concert tickets etc). However, the bonds of their relationship are …
How to Create a Personal Brand by Becoming a Thought Leader
Let me also start off by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Wednesdays and thought I might focus initially on one path I know very well and that path is – how to create a personal brand by becoming a thought leader.
People don’t buy…Evaluating My First Social Media Class at UCLA
Let me begin by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Tuesdays and thought I’d start by discussing my experience in creating the Social Media Marketing course. The goal was to develop a course syllabus that discusses a set of emerging marketing tools, targeted at professional …
Welcome to the New and Improved Personal Branding Blog!
Today marks the first post on my redesigned blog. I’m very excited and have worked the past few months to make this happen for everyone. I’m going to go over my three part blog transition first, then explain where this is heading afterward.
In the beginningMy first blog was called Driven-To-Succeed and it was …
10 Step Expert Guide to Blogging Your Personal Brand
Originally published in 2009. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the final post in a series about blogging your personal brand. I’ve written a post for beginners, as well as intermediate and advanced users. Please review those posts before reviewing this one.
By the …
How to Find True Happiness and Be Successful in 2009
Today, I spoke with Gretchen Rubin, who just might be the happiest woman on earth. She shares her happiness tips everyday on her world famous blog (over 17,000 subscribers), while blogging at the Huffington Post, being an author of several books and, soon, taking over the world. In this interview, Gretchen reflects on 2008, gives …
In 2009 Become a Generalist AND a Specialist to Keep Your Job
When it comes to personal branding, I typically recommend that you become the master of your domain (a niche) instead of trying to position yourself for a large, saturated and boring topic. Well, the economic landscape has changed and you can’t just succeed by being a specialist within a corporation. If you’re an entrepreneur and …
The Same Laws Apply For Personal Brands as Any Brand
Today, I spoke with John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group and an author. We discuss the three main challenges marketers face in today’s marketplace, what the brand bubble is and how to measure it, as well as his five-stage model for brand creativity and change. John, then gives …
Road to Me 2.0: The Ultimate Personal Business Card Revealed
For the release of my new book and to capture everything I do in the personal branding world, I had new business cards made. It costs about $170 to get 1,000 double-sided, color, 12 pt thick, glossy business card. One side is the cover of my book and the other has my picture, with my …