Personal Brands RULE on Social Networks
On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …
The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …
Personal Branding Interview: 800-CEO-Read Founders
Today, I spoke with both Jack Covert and Todd Sattersten, who both operate a very popular website called 800-CEO-Read. They just published The 100 Best Business Books of All Time and are here to talk about the importance of starting a blog if you’re interested in writing a book, as well as their favorite business …
Do You Have a Personal Brand Bodyguard Online?
Over the past few years, I’ve noticed a few people who’ve gone out of their way to support my blog and other online assets. The problem most people have when they start growing their online brand is that they spread themselves too thin or are unable to monitor and review all of their work. By …
Personal Branding Interview: Juliette Powell
Today, I spoke with Juliette Powell, who is an author, blogger at the Huffington Post, and entrepreneur. We talk about her new book on social networking, how Obama’s social media campaign was successful, more about which social networks you should register for, networking strategies and more.
How did you come up with the title “33…Brand Yourself for the Job You Want in Three Years
Personal branding is a pretty hot topic right now. With such an unstable job market, a lot of people are starting to think about the image they’re projecting to the world. Job seekers especially are doing everything they can to make their personal brand as impressive as possible.
Since you’re reading this blog, you’re probably …
Cut Through The Personal Branding Clutter
Have it your way. Talk all you want. Converse on Twitter. I do it too.
But at the end of the day, results speak for themselves. Networking by conversing on Twitter is plain and simple, a terrible way to network. Look at the top people on Twitter based on followers. The majority of them have …
11 Rules for Personal Branding Results with Avatars
Here are the rules for personal branding to reinforcing your personal brand online:
What is the goal of your personal avatar?If your avatar is meant to help people recognize you online only, the choice of image isn’t as important as the necessity to use the same image wherever you can.
However, if your avatar …
Personal Branding Interview: Rodney Rumford
Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …
Personal and Professional Brand Balance
In the words of the great comedian Mitch Hedburg
“You cannot make all of the people happy all the time, and last night all of those people were at my show.”
This is as true in life as it is on stage.
Unless you are an independent contractor, consultant or community marketer, your personal brand …