eBrandNetworkingRelationship NetworkingReputation ManagementSEOSocial Media

How To Create Your Personal Brand — Part 3

The first two posts in this series explored how you can begin creating your personal brand through having a few great brainstorm sessions, organizing your thoughts by creating a web, and then showed you how to create your own self-hosted blog with some great how-to videos.

This week’s post will explore how you can begin …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Scott Kirsner

Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age.  In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century.  He also talks …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandFuturesInterviewLifestyle & Habit BuildingPositioningPublic RelationsRelationship Networking

Personal Branding Interview: Richard Laermer

Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future.  He also touches on the different …

brand matchupBrand Yourself AsLifestyle & Habit BuildingPositioningRelationship Networking

Not Getting Traction with Your Personal Brand?

Lessons from George “Why No T-Bone?” Costanza

During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.

“I’m thinking T-Bone,” says George.

x

“But there’s no T in your name!” exclaims Jerry.

Not surprisingly, when George …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Randall Jones

Today, I spoke with Randall Jones, who is the founder of Worth Magazine and author of The Richest Man In Town. In this interview, Randall talks to us about what self-made rich individuals think of personal branding, the strategies they use, how he’s leveraged his brand to interview successful individuals, brand characteristics of the rich …

Brand Yourself AsCommunication & NetworkingPositioningRelationship Networking

Up Your Personal Brand Game

I was reading an article today about the two tech giants Google and Microsoft.  The article focused on how Microsoft may be positioning itself to make a play in the highly competitive search marketplace.

Dominance and perseverance

Google was referred to as having market dominance. Microsoft was referred to as having perseverance. Clearly, the article …