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Personal Branding Interview: Martin Lindstrom

Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert.  The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …

Brand Yourself AseBrandPositioningRelationship NetworkingReputation ManagementSEOSocial Media

Personal Branding Adds New Angst to Getting Married

It’s that time of year again. Spring is in the air and the wedding invites are in the mailbox. And, I don’t know about you, but my friends are dropping like flies.

All this wedding mania has made me think though: how does getting married affect your personal brand.

Right now, there are a lot …

Communication & NetworkingeBrandPositioningRelationship NetworkingReputation ManagementSocial Media

How To Create Your Personal Brand — Part 2

My post last Saturday explored how you can begin creating your personal brand through having a few great brainstorm sessions and then organizing your thoughts by creating a web. This week’s post will show you how to take the first steps into spreading your personal brand online through creating your own blog.

Get out of…
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Communication & NetworkingNetworkingRelationship Networking

Why Listening is the Most Powerful Personal Strategy You Can Use

Getting support from others is less about showing how fabulous you are. It’s more about showing them you know how fabulous they are. According to personal and professional development expert Brian Tracy in The Power of Charm, acceptance, appreciation, approval, admiration, and attention are key behaviors that make others feel more important and help win …

Brand Identity & Self-DiscoveryBrand Yourself AsRelationship NetworkingReputation ManagementSEOSocial Media

How to Measure Your Personal Brand

Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.

Don’t believe me? See for yourself.

How do you measure your personal brand on twitter? Through …

Brand Identity & Self-DiscoveryCommunication & NetworkingMarketing & Personal BrandingRelationship NetworkingReputation Management

LeBron James – The Man with the Billion Dollar Personal Branding Plan

I don’t know if you had the chance to see the 60 Minutes piece on LeBron James last week? I did and I was extremely impressed with what I heard. I love sports and I love business. And while the creation of sports icons is not new, taking on the role of Chief Brand Manager …

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Me 2.0 is Officially Out Today – Purchase Your Copy Now!

Me 2.0 launches today!

Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites.  You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …

Communication & NetworkingeBrandLifestyle & Habit BuildingMarketing & Personal BrandingMe 2.0Relationship NetworkingSocial Media

Road to Me 2.0: Free 52 Page Complete Blogging Guide!

As we get ready for the worldwide launch of Me 2.0: Build a Powerful Brand to Achieve Career Success, I’ve been working as hard as I can to still deliver you a lot of value.  I really appreciate the support of my talent team of bloggers, including Beverly Macy, Monica O’Brien, Liz Lynch, Jacob Share, …