Your Personal Brand is Nothing if Not Global
The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.
And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned …
Introducing the Student Branding Blog!
As of today, I own the Personal Branding Blog, publish Personal Branding Magazine, hold the Personal Brand Awards, run Personal Branding Events, direct Personal Branding TV, write a column for BusinessWeek and Metro US, contribute to Mashable.com and other blogs, am on the advisory board for a few companies, speak, consult and do social media …
Personal Branding Interview: Susan Gunelius
Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative. She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon. In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry …
Are You Fun to Advocate For?
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is….am I fun to advocate for?
When someone speaks positively on your behalf, engages …
A Personal Branding Tale
You have been looking for a new job for months and you just landed an interview with a great company doing something you love.
On the day of the interview you put on your best business attire and head out the door – you look like a true professional.
On the …
Personal Branding Interview: Debra Shigley
Today, I spoke to Debra Shigley, who is a journalist and author of the book The Go-Getter Girl’s Guide: Get What You Want in Work and Life (and Look Great While You’re at It). In this interview, Debra talks about strategies to get ahead fast at work, why you need to maintain a professional image, …
Are You Writing a Book to Build Your Personal Brand?
If you’re not writing a book to build your personal brand, you should be! The rewards of publishing a book for personal branding have been extensively documented.
But, don’t feel bad; you’re not alone in your desire to write a book, but, lack of progress getting published.
According to a recent study quoted in an …
Develop Your Career Like a Business
You are in business for yourself. This has never been more imminent that ever than to the Personal Branding and Social Media explosion of the last 2-3 years. Even those working at dream jobs and for companies that you love walking into everyday, you are building a business, the business of YOU. Learn more about …
Personal Branding Interview: Peter Handal
Today, I spoke to Peter Handal, who is the Chairman, President and CEO of Dale Carnegie & Associates. In this interview, Peter talks about how people can handle workplace relationships, when managers should get involved, if office romances are appropriate and more. This is a timely interview because of David Letterman’s office relationship and how …
Building Relationships Organically – Part 3
You are one conversation away from your next opportunity. One conversation away from learning of a key way to re-position yourself for your next job; from gaining a deeper understanding of the needs of a potential new client and how you might address them effectively; or from finding the ideal joint venture …