Brand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Dennis Crowley

Today, I spoke to Dennis Crowley, who is the co-founder of foursquare and previously founded dodgeball.com, one of the first mobile social services in the US, which was acquired by Google in 2005.  In this interview, we go over his latest and very popular startup called foursquare, as well as talk entrepreneurship, teaching and Family …

Corporate BrandingEmployer BrandingLifestyle & Habit BuildingRelationship Networking

Does Your Brand Match Your Potential Employer’s?

Everyone’s so busy trying to land a job – any job – that they’ve forgotten one of the cardinal rules in the hiring process: If you aren’t a fit with the company’s culture, it’s not going to work out in the end.

While personal branding has been a career strategy for a while now, employer …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewmanagementNetworkingRelationship NetworkingSocial Media

Personal Branding Interview: Alan Collins

Today, I spoke to Alan Collins, who is author of Unwritten HR Rules: 21 Secrets for Attaining Awesome Career Success in Human Resources and a former Vice President of Human Resources at Pepsi.  In this interview, Alan talks about employee referral programs, how HR has changed over the past decade and some trends to watch …

authors cornerBrand Yourself AsRelationship Networking

6 Questions Your Book Proposal Must Answer

The first step in writing a book to build your personal brand–after researching the topic, of course–is to prepare a book proposal that will convince literary agents and publishers of the commercial feasibility of your book.

Proposal as sales tool

To succeed, you have to view your book proposal as an advertisement, or direct-marketing sales  …

Marketing & Personal BrandingRelationship NetworkingSocial Media

From Function to Feeling in Personal Branding

There can be major emphasis placed on the importance of function when relating to personal branding. “Send me your resume,” the manager will say, “I want to know more about your experience.” Function can be defined as your ability to accomplish a task. This could also be called your “technical” skills.

I wanted to shift …

Communication & NetworkingNetworkingRelationship NetworkingSocial Media

If You Suck, Your Personal Brand Does, Too

Personal branding is not shameless, endless self-promotion. It’s not direct messaging me with your faux request to “take this IQ test and see if you’re smarter than me.” It’s not directing me to your website with every post. It’s not seeing yourself as the epicenter of everything to do with your industry, category, talent, idea, …