Marketing & Personal BrandingRelationship NetworkingSocial Media

From Function to Feeling in Personal Branding

There can be major emphasis placed on the importance of function when relating to personal branding. “Send me your resume,” the manager will say, “I want to know more about your experience.” Function can be defined as your ability to accomplish a task. This could also be called your “technical” skills.

I wanted to shift …

Communication & NetworkingNetworkingRelationship NetworkingSocial Media

If You Suck, Your Personal Brand Does, Too

Personal branding is not shameless, endless self-promotion. It’s not direct messaging me with your faux request to “take this IQ test and see if you’re smarter than me.” It’s not directing me to your website with every post. It’s not seeing yourself as the epicenter of everything to do with your industry, category, talent, idea, …

eBrandLifestyle & Habit BuildingMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Is Visibility More Important Than Money?

The cost of content is decreasing, but the importance of content is increasing. Now and in the future, your main differentiator will be your personal brand.  Distribution and promotional costs are being reduced in price because of social media tools that allow you to achieve both.  More and more people are preaching that “social media …

Brand Yourself AseBrandPositioningRelationship NetworkingReputation ManagementSocial Media

Are You Ready for the Personal Branding Cloud?

Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cloud.

Excerpt from …

Brand Identity & Self-DiscoveryeBrandInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Jason Fried

Today, I spoke to Jason Fried, who is the co-founder and President of 37signals.    In this interview, Jason talks about how simplicity is so important when it comes to products, his views on personal branding, web 2.0, the future, and more.

Your brand is based on simplicity and your products represent that. Why is simplicity…
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Brand Yourself AseBrandRelationship NetworkingSocial Media

Twitter Personal Branding Q + A #4

Responses to recent tweets made recently by people about personal branding.

Sherman M. Cheng, @chengm7ny, asked: thinking of building up my personal brand…but what should I start with?

Jacob Share, @jacobshare:

The first part of a personal branding is to understand what its goals should be i.e, once you’ve understood what your personal branding goals …

Communication & NetworkingLifestyle & Habit BuildingNetworkingRelationship Networking

Secrets to Getting More Referrals – Part 2

Increasing Your “Referability” Factor

 

Getting referrals and attracting opportunities from people you connect with both in person and online comes down to being highly referable.

Last week I posed some questions to help you assess your referability factor. The first three test whether you’re giving contacts enough information to make the referral:

Can contacts…
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