3 Step Personal Branding System
A lot of people I’ve spoken to don’t know where to start when it comes to personal branding, so today I wanted to focus on how to build your own personal branding system by modeling my own. A personal branding system is how you consume, organize and share information every single day in order to …
Personal Branding Blog: Lisa Orrell
Today, I spoke to Lisa Orrell, who is The Generation Relations Expert and author of “Millennials Into Leadership.” In this interview, Lisa explains some Gen-Y stereotypes, what it takes to be a millennial leader, what millennials complain about in the workplace, and how she’s built her own personal brand.
Name at least 3 Millennial stereotypes…How I Built My Brand and You Can, Too
Chances are, unless you knew me personally, you’d never heard of me until September 2008 at the earliest. That’s when I became Examiner.com’s national entry-level careers columnist, even though I’ve been in the career space since 2002.
Between then and Spring 2009, I subscribed and unsubscribed to this very blog, as the importance of personal …
9 Action Items to Navigate the Coming Decade of 10% Unemployment
Are you ready to navigate the coming decade of 10% unemployment?
The jobless rate is at its highest level since 1983 at 10%, this is known as the U3 unemployment rate. An even more comprehensive measure of unemployment, known as the U6, which includes all marginally attached workers, puts the unemployment rate at 17.2%. That …
Personal Branding Interview: James Hamilton
Today, I spoke to James Hamilton, who is the Charles S. Sydnor Professor of Public Policy, and Professor of Economics and Political Science at Duke University. He is also the coauthor of You Are What You Choose. In this interview, James talks about what shapes our decisions, explains how decision making impacts marketing campaigns, and …
6 Key Characteristics of Effective Book Titles
Titles are more than just the words that appear on the front cover of your book; effective book titles not only sell more books, they can launch a follow-up series of books while creating a memorable personal brand for the author’s products & services for years to come.
A few weeks ago, I discussed how …
Personal Branding Interview: Michael Beer
Today, I spoke to Michael Beer, who is a Professor Emeritus at Harvard Business School and author of High Commitment, High Performance. In this interview, Michael discusses how high commitment yields high performance, the six barriers to commitment, how people can succeed in a shifting workplace environment, why leaders need to be transparent and how …
The Importance of Social Equity Over Financial Equity
I was surfing through some Gary Vaynerchuk videos and stumbled across this post from March 28, 2008: Legacy Is Greater Than Currency.
The video basically breaks down Gary’s thought on financial decisions compared to legacy and social decisions. I have been debating internally about the concept of personal branding in the social media marketing realm …
How Well Does Your Personal Brand Listen?
There are several programs that large brands use to “monitor” the conversation and to know what’s being said. What if you’re a small brand? Or, even smaller – what if the brand is YOU?
Listening as a brand1. Listen to how people introduce you.
This simple exercise will give you insight into what people …
Stadium Naming Rights, Without Spending a Penny
Nance Rosen, your name, Verizon, Twitter and Jenny Craig: all brand names with something in common. We all are – or can be – marquee names on stadiums that draw hundreds of thousands – even millions – of fans now and for decades into the future. It’s true, it’s inexpensive and it’s easy.
How would …