Guilty of UnPersonal Branding?
Are you guilty of relying on your company’s name and presence – and not working hard to establish your own personal brand? Unless you have an infamous past to hide, you’ll do yourself and your company a big favor by relentlessly communicating a clear, consistent and compelling personal brand. Then, you may leverage your brand …
10 Reasons Why You Have to Manage Your Personal Brand
The concept of personal branding came way before social media. Everyone has a personal brand, whether they like the concept or loathe it. It’s inescapable. The issue most people have once they discover their authentic brand is how to manage it from the “big idea” to the execution of that idea and then actually protecting …
Stop Saying You “Can Do Anything!”
Not long ago, I had the experience of working with a new intern. While we were having a coffee, I asked her about herself and how she saw herself helping us during her stay.
“Oh, I can do anything,” she gushed. “I’m just so happy to be here that I’ll do whatever you want me …
4 steps to Writing a Brand-Building Book
There’s more to writing a brand-building book than just writing!
There are 4 steps involved in a successful publishing project, one that builds your personal brand and enhances your “expert” status within your target market. Many authors concentrate entirely upon “writing” and, unfortunately, suffer the consequences.
Here’s a brief overview of what’s involved at each …
26 Reasons to NOT Create Your Personal Brand
Have you ever considered whether you should create your personal brand? Have you been procrastinating? Are you thinking that 2010 will be the year you jump on the personal branding band wagon?
Maybe you should read this first before you take the plunge.
Here are 26 reasons to NOT create your personal brand:
You do…Recognition Breeds Interaction
If you have expertise that can help an entire community, how you approach that community is critical to getting maximum recognition for your personal brand.
Last week, in the post “Participation Breeds Recognition”, I told you about the personal brand I was aiming to build at work, and the first outward-facing brand-building steps my team …
Talk About Who You Are Not What You Do
When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = …
Personal Branding Interview: Zack Whittaker
Today, I spoke to Zack Whittaker, who is the youngest in the ZDNet network with his iGeneration blog. In this interview, Zach examines the Gen-Y stereotype about technology, names some pieces of technology that have changed our lives, gives us a glimpse into personal branding in the UK and more.
What is your take on…What You Can Learn About Personal Branding from My Dog
People who know me are often surprised when they find out I own a Rottweiler-Australian Cattle Dog mix, Mackenzie. Although you’ve probably never heard of an Australian Cattle Dog, I’m sure Rottweiler is a familiar name – probably one with which you negatively associate.
And I know everyone says this about their dogs, but Mackenzie …
The Power of Your Name in Personal Branding
Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.
Here’s a slightly off topic tip: the back of your head or an …