Personal Branding Interview: Pamela Mitchell
Today, I spoke to Pamela Mitchell, the founder and CEO of The Reinvention Institute, Inc. (TRI), author of The 10 Laws of Career Reinvention: Essential Survival Skills for Any Economy, and columnist for Inc.com.
In this interview, Pamela talks about the process of career reinvention. She also provides examples of those that have made the …
The Tri-Fecta of Opportunity: Personal Branding, Social Media and Inbound Marketing
Lately, I’ve had some interesting conversations on Personal Branding, Social Media and Inbound Marketing. I really enjoy writing and speaking about these topics because they are the new frontier of the Web 2.0 marketplace. And when combined properly they can create massive opportunity where it would not have existed before.
Once upon a success story……Does Self-Publishing Make Sense?
One of the biggest decisions business owners interested in building their personal brand and promoting their expertise involves choosing between self-publishing and trade publishing.
During the past few years, technology has made it easier than ever to self-publish your own book, and the number of self-published books continues to grow.
But, is …
Personal Branding Interview: Steve Garfield
Today, I spoke to Steve Garfield, who is the author of Get Seen: Online Video Secrets to Building Your Business and one of the leading edge experts in online video and blogging. In this interview, Steve talks about how he got started with online video, some video podcasting equipment for beginners, how he’s used videos …
Why Would Any Company Care About Personal Brands?
With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?
Every industry along with the companies within that industry have acronyms that they use exclusively. J.L.P. is one acronym used by well known international retail giant. It stands for “just like picture”. And, now copycat …
Personal Branding Interview: Bob Burg
Today I spoke to Bob Burg, who is a highly sought-after speaker and the bestselling author of Endless Referrals, The Go-Giver and his upcoming book Go-Giver’s Sell More, which comes out on February 18th. In this interview, Bob talks about how to network by giving before receiving, talks about how he was inspired to write …
4 Personal Branding Tips Learned From Corporations
Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.
So, what four specific takeaways can you get from corporate …
Personal Brands Celebrate!
By now you’ve probably amazed yourself with your ability to stick to your resolutions! LOL.
Don’t worry. Now is NOT the right time to assess how 2010 is going – or how you’re doing. The only thing to judge during week two of the year is this:
Do you have a clear, crisp, compelling focus …
Personal Branding Interview #2: Alexandra Levit
Today, I spoke with Alexandra Levit, who is the author of New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, a columnist for The Huffington Post and the Wall Street Journal and a gen-y expert and speaker. I’ve interviewed Alexandra before about her previous book called How’d You Score That …
Disagree With Personal Branding? Read This!
I took a week vacation, where I was barely online (it costs 59 cents per minute to use the cruise ship internet service) and I thought really hard about all the criticism that personal branding has received in 2009. I’ve heard rants from people who think personal branding is selfish and others from people who …