Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Lisa Hoover

Today, I spoke to Lisa Hoover, who is a freelance writer and professional blogger. Her work includes being a contributing editor for Lifehacker and other major blogs. In this interview, Lisa talks about how to she become a professional blogger, who she admires, how she balances her time with multiple children, and some lessons learned.…

Brand Yourself AsCorporate BrandingNetworkingRelationship Networking

Hey Mediocrity, You Can Eat Me

Mediocrity– a disease that is spreading slowly through the ranks of small business owners and professionals across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.

I see it happening on a daily basis (even in my own company at times). …

Brand Yourself AsCommunication & NetworkingRelationship Networking

5-Steps for Creating a Social Media Marketing Campaign for Your Brand

I’m a huge planner. I plan out just about everything in advance. You should see my whiteboard—full of to-dos for the day. If my day requires planning, so too should your personal brand.

Set goals for your social media marketing campaign

We all know the Internet is a great place to build your personal brand, …

Brand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewRelationship Networking

Personal Branding Interview: Jordan McAuley

Today, I spoke to Jordan McAuley, who is the “King of Celebrity Contacts” and the author of Celebrity Leverage.  In this interview, Jordan tells out the ways to get celebrity endorsements, how he got involved in this niche, his impressions of personal branding and a few success stories.

What are your top 3 ways to…
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eBrandFuturesLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRecruitment & Job SearchRelationship NetworkingSocial Media

3 Personal Branding Theses For The New World of Work

1.  The internet has forced everyone to become a marketer.

Gone are the days when only college marketing majors and entrepreneurs had to know how to use marketing to build brands. These days, the internet has enabled everyone with a pulse and some ambition to take advantage of this growing platform.  It’s all about survival …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewJob SearchLifestyle & Habit BuildingRecruitment & Job SearchRelationship NetworkingSocial Media

Personal Branding Interview: Patricia Hunt Sinacole

Today, I spoke to Patricia Hunt Sinacole, an HR expert who runs First Beacon Group LLC and is also columnist for The Boston Globe. In this interview, Patricia talks about how job seekers can become more employable, what retail marketing strategies work in a job hunt, why companies should limit social media use at work …

Communication & NetworkingLifestyle & Habit BuildingRelationship Networking

Defining Your Brand via 6 Traits that Make You a Leader

I finished reading Lisa Orrell’s Millennials Into Leadership: The Ultimate Guide for Gen Y’s Aspiring to Be Effective, Respected, Young Leaders at Work this week. Wow! What a great resource for tomorrow’s leaders.

Traits That Make You a Great Leader

In Millennials Into Leadership, Orrell discusses “defining your brand by documenting the traits that you …