Personal Branding Interview: Jeffrey Gitomer
Today, I spoke to Jeffrey Gitomer, who is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and in2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. In this interview, Jeffrey talks about how he got …
Book Excerpt: Marketing Lessons From the Grateful Dead
The following is an excerpt from David Meerman Scott and Brian Halligan’s new book called Marketing Lessons From the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Wiley, August 2010). They are both friends of mine and people who I admire and respect in the marketing space. David is …
5 Ways Guest Blog Posts Build Your Personal Brand
If you wanted to grow a new blog quickly, or give a boost to an existing blog, one of the best ways would be to guest post on relevant, popular blogs that are read by people who will probably want to read your blog too.
For example, Darren Rowse’s Problogger is one of the most …
A Lesson in Personal Branding from Apple
To many, Apple is more than just a company – it’s an institution. I’m not a 100% Apple product consumer, but I’ve sipped some of the Kool-Aid. I’ve always admired the company for it’s innovative thinking, and finally took some time to think about some of the elements of the company that make it so …
Personal Branding Interview: Roy S. Johnson
Today, I spoke to Roy S. Johnson, who is the VP/ Editor-in-Chief of Men’s Fitness magazine and MensFitness.com, the nation’s premier fitness publication and website for men. His latest article for LifeGoesStrong.com’s health vertical is called “Want to Succeed at Work and in Life? Get Off Your Butt!” In this interview, Roy talks about how …
5 Ways to Build Your Personal Brand through Twitter
A goal among many is to create an online presence. Essentially you want to make a name for yourself online.You want people to associate your face with your brand, and an easy way to do this is through social media. Twitter is a great tool to use when trying to reach your audience. There are …
Write Your Way to a Profitable Personal Brand, $5 at a Time
For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.
But, does it make sense to limit your brand building writing activities …
Steve Pavlina’s 5-Point Guide to Achieving Your Personal Branding Goals
This week we’ll work on more effectively achieving your goals as you build your personal brand. Helping us today is personal development guru (and a top personal role model) Steve Pavlina, who is widely recognized as one of the most successful personal development bloggers on the web, attracting over two million monthly readers to his …
How to Align Your Business Cards with Your Brand
Business cards may seem extremely outdated in today’s technology-driven world. However, they are actually an important part of your brand. Think of business cards as a portable version of you and your brand – one that you hand out to other people to remember you by.
Design mattersAn eye-catching design can say a lot …
Personal Brands: Do Ask. Don’t Tell.
“When is it appropriate for me to criticize my co-worker?” I got the question from a young manager in my course: the Perfect Presentation, on campus at UCLA last week.
I felt flooded by the power to disabuse an entire group of people about an entirely inappropriate – yet pervasive – kind of communication: delivering …