Social Networking: Is Growth Destroying it’s Value for End Users?
Social networking is great for many things – it can help you get a job, make a new connection, get your foot in the door, and meet folks you would have never had the opportunity to meet physically. But, lately, I’ve started to wonder if social media networks are losing their value at the expense …
The Questions Every Entrepreneur Needs To Ask
When an entrepreneur decides to enter the workforce, they need to ask themselves many questions in order to determine if they are going to be a solid fit in joining a company. Here are some questions all entrepreneurs need to ask themselves. If they answer yes to over 50% of the questions, they could be …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
10 Reasons Why A Blog Must Be Your Main Personal Branding Hub
A few weeks ago, I asked you What is the Main Hub of Your Personal Brand Online?
Real people, real blogs2 people took up the cause:
Steve Campbell of the Social Branding Blog had this to say:
“My blog is my main hub. It’s the site that all of my social profiles link to …
Brand Shift: Goldman’s Golden Gun
In May I wrote about branding lessons learned from Goldman Sachs. This company has an illusive communications strategy that is not working very well in 2010 as the ever-evolving “new consumer” is changing the way that companies interact with the public. After a very public legal dispute with the S.E.C. that has taken its toll …
Tips for Measuring the Influence of Your Personal Brand
Measuring the influence of your personal brand is a necessary first step towards increasing the influence of your personal brand. Measurement creates a baseline against which you can track your increasing influence.
How do you measure the influence of your personal brand?
Brand measurement is more important today than ever before. There’s more competition for …
Personal Branding Interview: Laura Rowley
Today, I spoke to Laura Rowley, who is a columnist for Yahoo!Finance, and author of Money & Happiness: A Guide to Living the Good Life. Recently, Laura wrote an article for Yahoo!Finance about unique job search tactics that work. In our interview below, Laura talks about job search desperation, lists some creative job hunting techniques …
Personal Brands: Hiding From a Billboard
We know you, not because we really know you. We know you because we cruise by you. On our way to updating our status on Facebook, we check out yours. We whiz past the big, hoary posts from people who don’t understand that FB isn’t a blog, to check out your new pics or a …
Five Email Oversights That Kill Your Brand
Sometimes, with the pressure to do a good job on the big things – close the sale, deliver the code, solve the problem – we overlook the little things along the way, and destroy the very brand we are trying to create.
I knew I had to write this blog thirty minutes ago when I …
Personal Branding 24/7: You’re Always On
As the number of users exponentially grows on social networks, the demand for every single person to have their own “air time” increases. We will constantly have to work harder to become known and remembered now and in the future. If I don’t see your face online every day, then I forget about you when …