Write Your Way to a Profitable Personal Brand, $5 at a Time
For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.
But, does it make sense to limit your brand building writing activities …
Steve Pavlina’s 5-Point Guide to Achieving Your Personal Branding Goals
This week we’ll work on more effectively achieving your goals as you build your personal brand. Helping us today is personal development guru (and a top personal role model) Steve Pavlina, who is widely recognized as one of the most successful personal development bloggers on the web, attracting over two million monthly readers to his …
How to Align Your Business Cards with Your Brand
Business cards may seem extremely outdated in today’s technology-driven world. However, they are actually an important part of your brand. Think of business cards as a portable version of you and your brand – one that you hand out to other people to remember you by.
Design mattersAn eye-catching design can say a lot …
Personal Brands: Do Ask. Don’t Tell.
“When is it appropriate for me to criticize my co-worker?” I got the question from a young manager in my course: the Perfect Presentation, on campus at UCLA last week.
I felt flooded by the power to disabuse an entire group of people about an entirely inappropriate – yet pervasive – kind of communication: delivering …
Personal Branding Interview: Brad Tuttle
Today, I spoke to Brad Tuttle, who is a contributing editor at Budget Travel, and author of How Newark Became Newark. As a freelance writer, he has written for The New York Times, Newsweek, Newsday, and American History, among other publications. In this interview, Brad talks about how he got started in the media world, …
Working on Your Brand Delivers Cutting Edge Skills
A successful personal brand differentiates you as a dynamic, growing professional, so it evolves along with market demands (employer requirements) and your growing skills. When your skills keep current with changing market demands, your brand stays relevant and you maximize your earnings potential. From a practical POV, this demands an objective way to track relentlessly …
LeBron James: The Brand That Crossed The Line
LeBron James’s choice to leave the Cleveland Cavaliers for the Miami Heat is a major personal branding catastrophe. Not just because he’s leaving the place where he grew up, but because he did it on national TV to boost his own ego, at the expense of a team he’s been on for years. ESPN took …
A Cup of Coffee to Personal Article Marketing
Today is the day to begin showcasing your expertise online so searchers will find your name attached to some well-written, helpful, and informative content. When done right, personal article marketing is a sure fire way to solidify your personal brand, increase your credibility, and prove yourself a thought leader in your industry.
Focus on the…Personal Branding Interview: Judy Shapiro
Today, I spoke to Judy Shapiro, who is Chief Brand Strategist of Cloud Linux, CEO of engageSimply a social media/ direct marketing communications company and contributor to AdAge.com. In this interview, Judy talks about how she got started in the advertising world, how the industry has changed since she started, calculating the ROI of social …
Are We There Yet?
This is the mantra of younger kids and people networking – online and offline. Impatient for results, they wonder why no one’s responding, why won’t they retweet me, where’s my traffic and if I put a status update out there and no one comments on it am I being heard?
Questions like: How long does …