Personal Branding Lessons From Coca-Cola
No matter what you think of Coca-Cola, you have to admit they excel at branding. It’s mind-blowing that a fizzy drink has 5.9 million fans on Facebook – and that’s just their main fan page too – there are many other related pages for specific countries or drink types. This popularity got me thinking about …
Do People Like Your Personal Brand?
How much people like you will have a direct impact on your career and almost everything you do, but being liked is a relative thing.
True storyAt a former company of mine, there was an engineer who was overwhelmed with work. We’ll call him Tom. This 8-year veteran of the IT department – his …
Personal Branding Interview: Jay Greene
Today, I spoke to Jay Greene, who served as BusinessWeek’s Seattle bureau chief till 2009, and is now the author of Design Is How It Works. In this interview, Jay talks about design thinking, how important design is for brands, examples of design companies that have succeeded, and more.
Jay, what is “design thinking”?It’s …
2020: Personal Brands and Social Media
I think it’s safe by now to say that social media is here to stay. It’s not a fad anymore. In fact, to many in the industry, social media is the gateway to a future of seamless social communications that will (get ready for it) re-humanize the Internet. If you take a look back at …
How to Embrace Your DNA
In High School I was caught in the middle. I was the kid in all of the AP courses who got straight A’s, but I also played basketball for the high school team. I had friends in the “smart” group and in the “baller” group, but I never really hung out with them outside of …
Personal Branding Interview: Jane Buckingham
Today, I spoke to Jane Buckingham, who is the President of Trendera, a generational expert, and author of her latest book called The Modern Girl’s Guide to Sticky Situations. She is also the wife of Marcus Buckingham, who appeared on the cover of Personal Branding Magazine in the seventh issue. In this interview, Jane talks …
7 Ways to Start Building Your Personal Brand for Free
Today, it’s easier than ever for individuals to build and promote the personal brands for free, long before writing and publishing a book.
The Internet offers you numerous free ways to demonstrate your subject area expertise, set yourself apart from your competition, and build your online visibility. There are several ways you can take small …
Personal Branding Interview: M.P. Mueller
Today, I spoke to M.P. Mueller, who is the President at Door Number 3, as well as the New York Times “Branded” blogger. In this interview, M.P. talks about the survival rate for companies that don’t have brands, lessons she’s learned from running a small business, and more.
What’s the life expectancy for a company…HOW TO: Develop and Maintain Your Personal Brand on Twitter
Twitter rose to fame in 2007 as a hip, 140-character “microblogging” network. The free service has a multitude of uses, including social/professional networking, live blogging, news sourcing, and pure communication. Some professionals have struggled using Twitter, attempting to strike a balance between business and personal, while developing or maintaining their personal brand.
Developing your account…Personal Brands: Hate and Disorder
How are you doing amidst the piles you’ve created? You know, the piles of old bills, dirty clothes, and detritus of your hobbies (like your carnival stuffed animal collection or unusable swag from less than stellar events)?
Maybe it’s not your clutter. Maybe it’s your roommate’s mess, or your office mate’s. Maybe you inherited it …