Personal Branding Interview: Jeffrey Pfeffer
Today, I spoke to Jeffrey Pfeffer, who is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, and the author of Power: Why Some People Have It—And Others. In this interview, Jeffrey talks about why he wrote a book on power, how to gain power and lose …
Your Book Idea into a Published Brand-Building Book
Writing is the biggest obstacle between ideas and personal brands; unless you take action on your ideas and actually write your article, start your blog, or finish your book, your ideas will never turn into career-enhancing SEO visibility and a brand-building published book.
And, it’s not just writing a book! The ability to take action …
3 Ways to Acquire Referrals for Your Personal Brand
There is no greater gift your personal brand can receive than a recommendation, referral, or testimonial. I’m currently reading a great book by John Jantsch called The Referral Engine: Teaching Your Business to Market Itself. Although clearly a business book and not a personal branding book, so many of its principles can be applied to …
Personal Brands: SEO Yourself
What ARE the right key words – especially, OMG if you are actually talking to someone face-to-face – or at least cell-to-cell? What are you saying – and how clearly are you communicating it online and offline? You get so much good stuff about your online behavior, I want to touch on the you that …
Personal Branding Interview: Darren Hardy
Today, I spoke to Darren Hardy, who is the visionary force behind SUCCESS magazine as its Publisher and Editorial Director. He is the author of The Compound Effect. In this interview, Darren talks about the compound effect of success, why successful people can’t be good at everything, why it’s important to establish a routine, and …
Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared …
A Cup of Coffee to The LAW of Personal Packaging
Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging.
John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. Years ago, he told …
More Examples of Entrepreneur Blog Posts
I have previously discussed how entrepreneurs should use a blog to build their personal brand and I have provided some examples of entrepreneur blog posts. Here are a few more examples of entrepreneur blog posts:
The Human Resources Blog:– Offering retirement savings for a small business: This would be an article talking about how …
The Personal Branding Email Signature Formula
How to get the most out of that often-seen personal branding space: your email signature.
Create your well-branded email signature according to this formula. Required elements are bolded, the rest are recommended when relevant:
Salutation,
Name Tagline Title(s), Organization Association Membership Phone numbers (mobile/land/fax) Website/Social media profiles Image
Where:Salutation – using your email signoff …
Getting Away with the CEO Swap
So, Tony Hayward is being replaced as CEO of BP by an American. It’s not surprising to see that the company is doing whatever they can to minimize damage and public outcry. I’ve come to find it interesting that when a company gets itself in to serious trouble, that the “CEO Swap” is viewed as …