Book ReviewsBrand Identity & Self-DiscoveryeBrandInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Tamara Keith

Today, I spoke to Tamara Keith, who joined NPR in 2009 as NPR’s newest business reporter, covering the latest trends in housing and consumer spending to new developments in the ongoing financial crisis. She also hosts and produces “B-Side Radio,” an hour-long public radio magazine and podcast. In this interview, Tamara talks about how she …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingmanagementRelationship Networking

Personal Branding Interview: Jim Kouzes

Today, I spoke to Jim Kouzes, who is the one million copy bestselling author of The Leadership Challenge, and author of his latest book The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know. In this interview, Jim talks about the myths of leadership, proven leadership practices, and more.

What are some myths…
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Career DevelopmentCommunication & NetworkingRelationship NetworkingReputation Management

5 Reasons Your Brand Should Live Outside of Your Company

My topic last week of logos for personal brands opened up a discussion about how to establish your personal brand in relation to the company you work for. If you’re a business owner these two elements are much more intertwined than the average worker bee out there, but for the average worker here are some …

Brand Yourself AsLifestyle & Habit Building

The Truth about Acting, Marketing, and Personal Branding

I have noticed recently that marketing, acting, and personal branding are intertwined in many different ways. The two seemingly different careers (or strategies) embrace similar goals. All three are in the business of storytelling, true or false?

1. Marketing is an integrated process by which companies create interest in a product or service.

3. Personal …

Book ReviewsBrand Identity & Self-DiscoveryInterviewRelationship Networking

Personal Branding Interview: Zac Bissonnette

Today, I spoke to Zac Bissonnette, whowrites about personal finance for DailyFinance.com, and is hte author of Debt-Free U: How I Paid for an Outstanding College Education Without Loans, Scholarships, or Mooching off My Parents. In this interview, Zac talks about his book, why a brand name education might not be the best solution, and …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Mary C. Gentile

Today, I spoke to Mary C. Gentile, who is a Senior Research Scholar at Babson College and author of Giving Voice To Values: How To Speak Your Mind When You Know What’s Right. In this interview, Mary talks about brand integrity, the benefits of having a personal brand, personal branding risks, and more.

What do…
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PositioningRelationship NetworkingReputation ManagementSocial Media

How to Maintain Consistency Across Branding Channels

There’s no doubt that you have a lot of branding opportunity on the Internet today. With every newly released social networking or blogging site comes another way to brand yourself to this new audience.

Just like a company’s brand needs to be consistent, so does your personal brand. A problem some people may have is …