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Personal Branding Interview: Paul Sullivan

Today, I spoke to Paul Sullivan, who writes the Wealth Matters column for The New York Times, and is the author of Clutch: Why Some People Excel Under Pressure and Others Don’t. In this interview, Paul talks about what it means to be a clutch player in business, goes through some clutch scenarios, and more.…

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Personal Branding Interview: Cathy Benko

Today, I spoke to Cathy Benko, who is the Vice Chairman and Chief Talent Officer at Deloitte LLP, and the co-author of The Corporate Lattice: Achieving High Performance in the Changing World of Work. In this interview, Cathy talks about the changing workforce, what the corporate lattice is, how to establish your personal brand when …

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Are You “Paralyzed by Potential?” Get Over It!

Many potential authors remain potential authors not because they don’t have ideas or can’t write, but because they’re paralyzed by potential; they never write a personal brand building book because they are so trapped by what they could write that they never get started and finish their book.

When you’re trapped by potential, you never …

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5 Little-Known Factors Could Affect Your Personal Brand

Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices:

Appearing Unfocused

You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It …

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Personal Branding Interview: Nick Friedman

Today, I spoke to Nick Friedman, who is the President and Co-Founder of COLLEGE HUNKS HAULING JUNK, the largest and fastest growing US-Based Junk Removal Franchise Opportunity. He recently co-authored his first book called Effortless Entrepreneur: Work Smart, Play Hard, Make Millions. In this interview, Nick talks about his new book, what it means to …

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10 Reasons Why YOU Should Care About Personal Branding

The demand for personal branding is increasing faster than I can type this post. Many of the reasons why you should build your personal brand have been discussed on this blog, including global competition, online presence management, and the need to stand out. The global population, from India to Malaysia, has been buzzing about the …