Branding Rules for Every Entrepreneur
Here’s a list of personal branding rules an entrepreneur should know:
1. Keep your personal life off of any social media profiles that were designed to brand you as an entrepreneur.
2. Maintain an entrepreneurship blog – you’re doing something unique – document it. People want to learn about it.
3. Ensure you answer questions …
True Story: Do Something A Celebrity Will Never Forget
I heard a great personal branding story on a visit to my former hometown of Montreal.
The story was about what happened when my friend Amiel Bender of Beth Ora Synagogue in Montreal met one of the most famous Canadian hockey players ever, the great Jean Béliveau.
If you’re not familiar with hockey, Béliveau played …
Personal Branding Interview: Alan Murray
Today, I spoke to Alan Murray, who is the deputy managing editor and executive editor, online, for The Wall Street Journal, and author of “The Wall Street Journal Essential Guide to Management: Lasting Lessons from the Best Leadership Minds of Our Time.” In this interview, Alan talks about how he got started in his career, …
S.W.O.T. Your Brand
In marketing, one of the first qualitative assessment mechanisms you learn is the S.W.O.T. analysis. I used to think that I would never need to do something so basic in my career, but recently began assessing brands through S.W.O.T. related analysis much more frequently. Anyone who cares about their personal brand should perform this type …
Personal Branding Interview: Joel Falconer
Today, I spoke to Joel Falconer, who is a writer and entrepreneur that manages the Envato business publications FreelanceSwitch, the Netsetter and WorkAwesome. In this interview, Joel talks about how he differences between personal and business branding, as well as why he invests so much in blogging, and more.
How do you differentiate between personal…Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…Become a Twitter Power User to Enhance Your Brand
With the many benefits of Twitter, it’s no wonder so many people are using it as part of their personal branding strategy. Not only can you market yourself and your expertise, but also you can connect with others you may have never had an opportunity to meet to in real life.
Although you probably already …
Career and Personal Branding Advice From Male Celebrities
You’re fed up with the job market right now or you’re feeling stuck in your career, with nowhere to go, and you’re out of people to complain to. If so, then you’re probably watching your favorite show on TV, or browsing Hulu.com because you’re too cheap to purchase cable. Either way, you watch, listen, and …
Personal Branding Interview: Nick Palazzo
Today, I spoke to Nick Palazzo, who is the co-founder of STACK, a multimedia sports brand that educates, inspires and entertains athletes. STACK recently launched a new social networking site for high-school athletes, the Gatorade Performance Center. In this interview, Nick talks about his new social network, brand partnerships, and more.
Why a social networking…A Cup of Coffee to Your Branded Twitter Skin
Your Twitter profile is a highly visible part of your online presence – don’t waste an opportunity to reinforce your brand there. There are some beautiful and creatively designed Twitter backgrounds, or “skins,” on sites such as mytweetspace and twitrounds. But, you can create one yourself and, depending on how fancy you want your background …