“Give Me Freedom…” Should Your Brand Include Political Standing?
There are a lot of things that don’t mix well with your career. One of the obvious ones is religion. But what about politics?
Do you talk about politics at work? In your blog posts? On Twitter or Facebook? This is linking your personal brand with a political standing – and can be a quick …
You’re Not Stupid Until
You betray yourself by arguing for the status quo instead of collaborating on something better.
You rebuff a colleague for attempting to help you, because this is how you always do it.
You stick to your routine when you’ve been told to up your game.
There are 60,000 times each day when you have the …
Your Brand is You, Branding is You In Action!
There is a big difference between your “brand” and your “branding.”
Your brand is YOU: who you are, what you do, what you stand for, your DNA personality. You are a tangible artifact, which you create into a brand that is an image that lives in the mind of people that come to know you …
Is a Great Domain Name an Instant Brand?
We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.
But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.
Most are “never was.” As in, they sit today …
The Impact of Your Personal Brand
Electronic word-of-mouth–in the form of high quality content, consistent recommendations, and continuously increasing network size–powers a great reputation and leads to a strong personal brand.
Cheating the system to create an imageFor many years, people have tried to cheat the system by using paid tools for Twitter and LinkedIn to create the image of …
Social Networking Late Arrivals are Costly and Not Fashionable
Though many businesses have happily joined in the social media bandwagon, some others have not really bought into it yet and are still deciding whether to start their online campaign. These businesses are the ones who still rely on traditional and other “established” forms of marketing, and they’re most likely waiting for this new type …
Should Your Online Persona Be Different From Your Offline?
“What if my personality in real life is different from my online one?” I was once asked during an interview. “Do I need to hide who I truly am online so people will want to connect with me and I can find a job?”
My answer: If you need to hide who you truly are …
An Introduction to Sound Branding
Sound branding is the latest trend to come along carrying the much-ballyhooed brand moniker. While some people still seem to scoff at these concepts, the fact is sound branding has been around for a long time, it just had a different name. Companies have used jingles since the 1920’s, which according to research is the …
Why Google+ is Not a Good Personal Brand Building Tool
After all the hoopla, does Google’s latest social launch change much for your brand?
Last week, Google launched Google+, which some people were calling Google’s long-rumored social network for competing with Facebook.
We already know that done properly, using Facebook can build your brand. So what about Google+?
Right now, Google+ has 5 main features: …
‘Snap Selling’ Your Way Into Your Next Job
You’re probably at least somewhat familiar with the term “the hidden job market.” In this blog I am first going to define what usually is meant by the term and then I am going to strongly recommend a book that, in addition to “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . …